Medical Practice Advertising: Best Practices for 2021

2020 has changed so many things. We forgot what ‘normal’ was, and our routine was disrupted. Today, you can’t wake up and go for a regular check-up in the hospital because you may end up exposing yourself to a deadly virus. 

Do you know what this means to the field of medical practice? It has created several opportunities. You need to step a notch high in everything, starting with advertising. People need to trust your services and be sure they will be safe when they visit.

 

1. Online presence

 

No one has the time to walk from one street to the other, looking for a medical facility that suits them the best, especially amidst this pandemic. Everyone is trying to stay indoors as much as possible, and when they have to go out, it’s only to a specific place.

So else can they find you without walking down the street or seeing the billboard you have placed at a strategic place? Online. 

Research shows an average person spends at least 6 hours on the internet in a day. And we all know that one person who is always online, so we can agree it’s more than 6 hours.

You can make it easy for clients to find you online. A well-optimized website is a basic need for every business at this time and age. That is not enough. The website’s information should be easy to access, understand, and answer all possible questions.

Ensure you provide working contact and address to make it easier for clients to find you. The direction and the landmark that will lead the clients to your location should be clear.

Your online contact should work 24-7. Clients should be able to book appointments easily or get all their questions answered via phone call. That’s how they gain confidence in you and what you offer. This is also a form of telemedicine. 

 

2. Good Relatable Content

 

Most people search for services on the internet before contacting a specialist. When you feel sick, you google the symptoms to know your fate before visiting the doctor. Sometimes, you end up seeking treatment from the site that offers information. 

Therefore, you need to be that person giving information. Find a way to give out all the potential information patients may need. For example, come up with a blog or a podcast explaining the symptoms and preventing common sickness.

The good thing with blogging is that you don’t have to do it yourself. Find a writer, give them the areas you want to be covered and they will research and write the blogs.

You can make your content even better by creating videos explaining medical-related stuff. That is for people who prefer watching a video than reading through a whole blog.

With good content, potential patients will relate with you and gain confidence in what you offer. Thus, they won’t hesitate to get your service.

 

3. Social Media Presence And Engagement

 

Social media has so much potential for doing business. This also applies to medical practice. 

From what we have observed and learned from 2020, it is possible to stay indoors, work from home, and minimize outdoor activities. 

When you are indoors working or doing house chores, what do you do on your break time? Visit social media to engage with people, socialize, and then get back to work. For businesses and especially medical practitioners, you can do more than scroll through pages.

Engage people on social media by providing helpful information and asking questions on topics they can participate in. You can even hold a case study on your social media account. Give your opinion and observation on the nation-state of health. This way, people will relate to you.

Take part in ongoing awareness like breast cancer month awareness. Come up with challenges to create awareness. Most of all, be consistent in your social media. Engage and reply to all the comments.

A time table will work best and help you be consistent and ensure you never lack content to post. An example has a nutrition Monday where you advise your followers on what to take depending on different conditions.

Come up with a Telling Tuesday to conduct a study by asking questions. All this depends on you and what you enjoy most as a person and a medical practitioner. You can also get PracticeBloom to help with marketing.

Also, be aware of the audience you want to attract, an example using age, sex, and location. When putting up content, ensure it relates to the crowd you want to attract in your medical practice. 

 

4. Telemedicine

 

There are follow-up sessions that don’t require face-to-face treatment. As we are trying to avoid face to face contact as much as possible in 2021, the medical practice that offers telemedicine will be advantaged compared to others without.

An example is the covid 19 patients who have self-quarantined. Telemedicine will be perfect for them. All the doctors need is to advise them what to take, maybe send some medication, and advise on diet. 

With telemedicine, the doctors will do everyday check-ups by asking them how they feel to ensure they are recovering and advise accordingly. This can be used on any patient who doesn’t need a physical check-up. 

 

5. Get customers reviews

 

When someone wants to see whether the medical practice is good, they check on the customer’s reviews. If you don’t have good customer reviews, it will leave your visitors with a few questions, and potential clients will be torn between trusting what you offer or trying another practitioner with reviews.

Equally negative reviews will help you know what you are not doing right and help you improve. You can ask patients when they visit to leave a positive review if they love the service. For that reason, ensure you have a customer review on the website.

Conclusion

Medical practice marketing is changing, and you need to ensure you are on top of the game. With all the changes that come with the pandemic, every medical practice should make some advancement to ensure they accommodate all the changes. With the above guide, you are good to go.