Websites are amazing and effective marketing tools. Let’s take a travel agency for example. Suppose there are two travel agencies, both with quality content on their websites. What other factors will help persuade customers to choose between the two? Website design, of course.
Travel agency websites play a critical role in the visual experience that customers have. The fact that visitors can view destinations, hotels, and recreational activities clearly on travel agency websites ensures they know what they are signing up for.
If you’re looking to increase conversions and entice customers to click the “book now” button, you need a stunning website design for your travel agency. This article will review some of the best travel agency website designs so that you can choose from the best and boost your bookings.
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Top 4 Travel Agency Website Designs
Context Travel has expertly designed its website to target a particular audience – tourists interested in walk-guided tours or the in-depth history and culture of a destination. The clean and sleek design greatly combines with the minimal yet effective content.
Moreover, the use of white space, calming colors, and text placement throughout the website also conveys their message beautifully. The website is easy to navigate and details its uniqueness without overdoing it.
At the beginning of the page, visitors can personalize the experience by choosing the city and the number of people. The website also has blocks for testimonials, blogs, and other interactive sections.
Usually, when we browse travel agency websites, we come across home pages that are long and filled with text. That’s not the case with Agoda. Although cheery and colorful, the website design is limited and effective in its approach. Visitors can find whatever they are looking for at the top section of the page or above the fold (the part of the page you see when you first enter the website).
The top section includes every website service, from booking flights and hotels to private stays, ensuring the customer doesn’t have to move around unnecessarily. The clean text, links, and easy placement make this one of the best travel agency website designs.
This travel agency is entirely dedicated to water sports on Rincon shores, and they have beautifully portrayed that through their interactive website design. Rincon Diving’s water-themed website uses a user-friendly interface with clear text and placement for easy navigation.
When they scroll down, visitors can find all the company’s services above the fold as well as other offerings, such as courses, rental bookings, etc. The website uses eye-catching photos and carefully places CTAs in a colorful yet subtle manner to avoid being obvious.
Get Your Guide
As a travel agency, your job is to entice visitors to a destination. A great way to do that is by placing photos of various destinations in an eye-catching way. This is exactly what Get Your Guide does. There is little to no content on the website homepage. Rather, they have used amazing photography to convey their message.
For a travel agency website, you must remember to focus on the images rather than the text, keep the site user-friendly as most work will be done online, and use white space and calming colors. Choose a reputable travel agency website developer for professional help and good results.