Marketers are driving traffic, engagement, and conversion to crypto products using native advertisements. The rise of technology and widespread internet usage has transformed how people discover brands. In the crypto space, native advertisements are taking a central role in helping advertisers reach their target audience.
Native advertising is a type of paid ads that reflect the look, feel, and brand of the platform where they appear. A native ad should fit organically, naturally, and seamlessly on a web page. The secret to an effective native ad is to slip in some promotional message without stealing the spotlight. As such, many content marketers have often regarded it as their favorite format.
Discover how Bitmedia is helping marketing professionals tailor advertising solutions across blockchain, crypto, gaming, and betting.
Through the crypto ad network, marketers have access to a reliable ad playground that serves eye-catching display ads and integrated native advertisements.
To ensure advertisements hit the bullseye, Bitmedia employs advanced targeting features, such as device type and geolocation. For the agency, advertising is not just about reaching an audience but hitting the right chords.
Real-time analytics and in-depth analysis are the backbones of the ad platform that empower advertisers to track, tweak, and turbocharge their campaigns.
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A native ad matches the brand, look, feel, and objective of the website they appear on. Unlike a banner ad, a native ad does not disrupt website users as they interact with content.
In many cases, a native advertisement features as recommended content on a site, below, on the sidebar, or on top of the content one is reading. In other cases, native advertisements appear on the news feeds of social networks or search engine results.
Since native ads hardly look like sponsored advertisements, spotting them is difficult. The line between genuine editorial content and native advertising is blurred. As such, website users might find themselves unknowingly consuming promotional content. The good thing about such ads is they do not compromise a publication’s neutrality.
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy.
However, marketers must stick to guidelines set by the Interactive Advertising Bureau (IAB) and Federal Trade Commission (FTC) to avoid misleading information. Thanks to Bitmedia, crypto projects can create regulation-compliant native ads.
Native advertising maximizes Return on Investments (ROI) when successfully executed. The industry of native advertisements cuts across both big and small brands, with estimates suggesting it will reach $400B by 2025. Furthermore, the strategy is one of the top 3 advertising strategies for optimizing video campaigns in the United States. As you can see, native advertising is highly regarded and has the potential to maximize ROI for crypto marketing.
Building a native ad requires a combination of metadata such as content headline, meta description, thumbnail image, and URL. As long as you understand these elements, creating a native ad will be painless.
In addition, the marketer must have clear objectives when outlining the goal of the campaign. Clear objectives will reflect across the messaging of the native ad campaign. The following are important guidelines for creating a high-ROI native ad:
Advertisers must test out different native ad formats using assessment methods like A/B testing. The ad industry is awash with dozens of ad formats. As an advertiser, you have a lot of control over what type of ad to use. While not all ad formats are the same, you can continuously improve native ad campaign performance using Bitmedia’s A/B testing, which helps gather data about an audience’s preferences.
Advanced targeting capabilities help advertisers utilize parameters such as geolocation, user behavior, device type, and preferences to reach the right audience. The Bitmedia crypto ad network offers several types of advanced targeting to help projects reach an audience that’s likely to engage with their ad content. Remember, the effectiveness of native advertisements lies in the ad’s ability to resonate with the audience. Another reason for targeting is to ensure that an ad does not disrupt the normal user experience.
The majority of people access the internet using their mobile devices. Hence, it’s important to optimize native ads as per mobile platforms. These include responsive design, user experience, mobile friendly, and optimal ad size. Use this guide to learn the differences between mobile and desktop conversion to understand how to effectively optimize your native ads.
Share of Mobile Traffic on the Internet
Native advertising has several benefits for the crypto space. These benefits include:
Audiences are normally bored by ads. The audience might engage with ads for a while but only for a given period. However, the use of native ads helps fight ad fatigue by sticking to the normal editorial guidelines. As long as these ads stick to content that readers are used to, the audience will not get bored.
Native ads are more effective than other types of display advertisements. While consumers might not care about the other forms of ads, research indicates they are more partial with native ads. These ads also have higher click-through rates compared to traditional display ads.
Native advertisements offer more engagement levels compared to other ad types due to their seamless integration with existing content, thereby providing a non-disruptive engagement and user experience. Besides, native ads are also resistant to ad blockers since they stick to the same content guidelines as the web page.
There are dozens of methods for driving brand visibility and recognition in the digital space. While the majority of them are good and effective, the choice boils down to which is the absolute best advertisement strategy for crypto products. Native ads could provide a huge boost to the success of your marketing campaign. Bitmedia is a specialized crypto advertising agency that focuses on display advertising.
Blockchain products, games, casinos, gambling platforms, and cryptocurrencies are leveraging the power of Bitmedia’s native advertising to maximize Return on Investments. You, too, can leverage the ad network’s expertise to elevate your advertising strategy.
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