Instagram is a platform with a diverse crowd from all walks of life who share pictures and videos for various reasons. According to Matthew Davies Stockton, likes are the force on this platform that drives content and also shows potential engagement with your audience. Getting more likes on your publications may seem to be extremely hard, but it is doable if you follow a few simple steps. They are listed below:
1. Post-professional-looking images – There is a lot of pressure on content creators for making engaging content on a regular basis. The reason is competition. Phone cameras have improved and so has the propagation of editing tools. However, the process of polishing your RAW image may be tedious on traditional editing software like Photoshop. While Instagram has filters and options to edit your photos, they offer elementary use at best.
You need to use tools that are easily accessible, lets you edit images quickly, and make it pop to grab the attention of a user. A good place to start is your smartphone. A modern smartphone is immensely capable, always with you, and has amazing editing tools. Apps like VSCO, Snapseed, Adobe Photoshop Lightroom, and Layout are available on both Android and iOS and allow you to swiftly take care of your photos. You can also use Square Sized, which is available on iOS and is designed for editing photos for social media platforms like Instagram.
2. Use quirky hashtags – Hashtags literally rule Instagram reach. With the proper use of hashtags, you can target the demographic you want and push specially curated photos to those users. Since it directs your target demographic towards your photos, it’s highly probable that they would leave a like and comment that is loved by Instagram’s algorithm. This way, your content gets pushed even more in a positive cycle. Make sure you do your due research and use hashtags popular among your niche.
3. Write catchy captions – The area for writing captions is a blank canvas that allows you to tell a story. However, people often make the mistake of writing just a few words since they think it doesn’t offer any value. However, if you can write good captions, you incentivize people to heart your posts and gain more likes
4. Tag your location – You may not be aware that people are more inclined to like geotagged posts. It is not simply geolocation. It is an opportunity for attracting more likes and often ignored. When you tag your location, users have the opportunity to click on the location and see posts in that area. That means people may come across more posts by you since they may also click on the geolocation of other content creators in your area.
Matthew Davies Stockton believes that you should follow the above steps to get more likes more easily on Instagram. Also, make sure to publish your posts during the right time of the day. Figure out the right time when most of your target demographic is active and publish your posts during those hours for maximum reach.