Marketing Strategy For Mobile Apps: Business Tips

A well-developed mobile app is useless if it doesn’t reach its end users. All your efforts to create and optimize your app will only go to waste, supposing that no one will download and use it. Thus, you should invest in your marketing strategy to launch your smartphone application successfully.  

To introduce your app to its intended audience you need to check it with the help of mobile app testing services. ​This approach aims to detect bugs and problems users can encounter while using the app. By ensuring optimal user experience, your application will highly likely reach more of your market. 

If you’re wondering how you can sell your mobile app to your audience, we have a few tips for you.

Conduct Market Research

A clear understanding of your target market will give your app leverage over your competitors. It would be best if you researched your audience to determine who they are and the reasons why they will engage with your product. Conducting market research will also give you insights into your competitors and their approach to reaching out to their users. 

Create a Compelling Landing Page

As its name implies, a landing page is a web page where a user “lands” after clicking on your link. This link could be attached to your marketing emails or social media ads. Your landing page has one primary objective – a call to action (CTA). Thus, you should make it as powerful and convincing as possible to attract new users. It should also include an overview of how your app functions and looks. On top of this, your landing page must have links that direct users to your app in app stores.

Invest in App Store Optimization

App Store Optimization (ASO) will help your mobile app show up on the first page of the search results page of app stores. Therefore, more people will view and learn about your application. This increases your chance of gaining more users for your app. App Store Optimization is also cost-effective. You can attract organic users without spending on paid advertisements.

Advertise on Social Media

Another practical marketing strategy you can employ for mobile apps is to take advantage of social media marketing. According to Statista, almost 4 billion people spend a significant portion of their time on social media apps and sites. This enormous number suggests your application’s potential reach when you advertise on social media. To make the most out of your social media accounts, you should post regularly about your app. You can also keep your followers updated for app modifications and version updates.  

Furthermore, you can also build a strong connection with your customers by interacting with them. You can ask them for quick feedback about their experience using your mobile app. 

Tap on Influencers

Influencers are called such because they influence people to try, use, or support specific products or brands. These people usually have a considerable following, so you can tap them to spread awareness about your mobile application. You can partner with influencers by asking bloggers to promote your app in their blogs. In this way, they can relay your app to people who follow them, and you can connect with more audiences.

Paid Ads

No one’s stopping you from using paid ads, especially if you have sufficient financial resources. Paid advertisements are a popular and effective way to gain new users quickly. When a user searches for a relevant keyword, your app or landing page will appear on the primary search results page. Like in ASO, paid ads will help you attract new users since more people will know about your app. The only difference is that you’re paying for your app to appear on the results page. 

Conclusion

There are many different strategies to market your mobile app, and you can employ all of them. The more marketing techniques you use, the higher your chances are of attracting more users.  

However, before you jump into marketing your product, you should test it for possible bugs and issues. For complete and high-quality mobile app testing, call QAwerk. We offer both manual and automated app testing for iOS and Android applications. We have experienced QA analysts dedicated to ensuring your app’s functionality, usability, security, and more.