You’re an entrepreneur with a young company ready to grow. You have a good foundation, but now you’re looking for new avenues to expand your business, get your name out there, and start building a bigger, better reputation.
When you’re a new company, your resources may be limited, and you need to make the absolute most of any marketing campaign. You need high-value campaigns that target your most important audiences.
These marketing strategies are high-ROI options that can get your name out there and make a splash among key audiences.
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#1 PR and Earned Media
There is a lot of value to the credibility that a third party provides. Press articles and earned media can be quick and easy wins for giving your new company some credibility among the people paying attention to these spaces.
Earned media is something you can proudly display on your website and on social media. When your company is doing something new, make sure the media knows about it.
#2 Brand Activations
Activations are among the most effective ways to connect directly with consumers in real life. It’s too easy for consumers to ignore digital advertising, and it can be difficult to target key demographics online.
There are two keys to running a successful brand activation: (1) finding the right event and (2) getting consumers’ attention.
Sponsoring a big event can give you a chance to put your brand and product everywhere. Major brands have the budgets to target huge media events like NBA All-Star Weekend, but new and mid-sized companies can connect with large audiences as well. The important part is finding events that attract the demographics you’re after. That could mean festivals, concerts, local sports events, expos, networking events in your industry, and more.
When it comes to getting consumers’ attention, one great way to simplify the process is to rent digital billboards. Print media just can’t compare to the dynamism and unique programming that digital billboards offer.
Digital billboards have become more flexible and affordable. Today, they’re battery-powered, freeing you to put them anywhere you want. Some models today are also weather-rated for outdoor use, which is great for sponsoring an outdoor music festival.
#3 Trade Shows and Conferences
If your company works in the B2B sphere or a niche that attracts consumers to major conferences, you already have the perfect events to target. Trade shows and conferences give you your target audience on a silver platter.
The struggle you face with trade shows and conferences is standing out in a busy field. New and mid-sized companies have the most to gain from trade shows, as they give you a chance to put a new idea, service, or product on display.
The key to unlocking better ROI at a trade show is creating a display that gets more attention and stands out from the competition. Digital billboards, dynamic presentations, and valuable giveaways are tried-and-true strategies for getting noticed at trade shows and conferences.
As an entrepreneur, you need all the wins you can get to boost your company’s name. Take advantage of high-return marketing campaigns to get the word out there.
