A logo is a pictorial representation of your company that is not limited by language barriers. People understand the use of designs all over the world. Logos create a long-lasting impression about your business, and you can even say it is your company’s mouthpiece in a digital form.
Nonetheless, your brand will only have influence and effectiveness if your logo is marketed or distributed correctly. We are going to look at some creative ways to market your logo to help your business succeed.
Table of Contents
Content Marketing
Content writing or blogging is one of the best ways to reach your target audience. For example, a blog post on your company’s website that expounds on the components and history of the logo can spur the interest of your audience. The benefit of content marketing is that it is interactive: readers can write responses to your posts.
If your company doesn’t have the personnel to start a writing campaign, you can always employ freelance writers. These writers can write a custom blog post that puts the qualities of your logo into the spotlight. The post can generally include the history, features and facts about your logo you want the public to understand.
Merchandising
Merchandising is one of the best ways to create a bit of income, and facilitate brand loyalty while marketing your logo at the same time. Etching your logo on shirts, caps, and creating logo embroidered backpack for your employees and customers ensures that your brand always goes wherever people are. No other marketing strategy provides as much of a direct impact on your logo as merchandising does.
Additionally, many companies are using merchandising as an additional source of revenue for their main dealings. But even if that is not something that works for you, you can stick with your employees repping your logo on their shirts, tags and IDs.
Social Media
At the moment, social media is undoubtedly the most prominent promoter of brand image. Marketing your logo on social media platforms such as Facebook, Twitter and Instagram will make your brand look hip and attractive for millennials and generation Zs.
If your logo is warmly accepted on social media, it has a good shot at being shared with many others. This is because your message never ends with your target audience, as in the case of a television or radio, because your viewers pass on the information to their followers or friends.
When using social media, start by focusing on media such as Instagram, Flickr and Picasa. These give you a target audience who are interested in interesting images and designs.
Physical Promotion
Highly populated commercial and office spaces are the best places to market your logo. If your business is centred around the business class, then this is one of the best methods. Ideas such as flex boards, billboards, flyers and banners can all have a large target audience, and offer several viewpoint opportunities in busy areas.
You can also share pamphlets and flyers with people. Psychology says that our brains easily remember what we touch or feel, so give your audience a chance to handle your logo with their hands.
Industry Affiliations
This type of marketing demands minimal effort but helps you reach out to a large audience. Working with another company that shares the same target audience with you to showcase your logo at their events or programs is a clever way to promote your logo. A barter trade system where you trade benefits with associate businesses leads to favorable outcomes for both parties. An example would be when shoe manufacturer logos are displayed in clothing shops.
The Last Word
Logos are essential to the success of your brand. Even though there are several ways to promote your brand, you should consider combining the various techniques to have the best results tailored for your business.
