Creative and interesting videos on Instagram are one of the most successful social media marketing strategies. According to Mark Roemer Oakland, you can enhance audience engagement drastically if you post the right videos on Instagram. Let’s figure out how you can do that:
- Set precise goals– Depending on your video format on Instagram, your goals will differ. When you want to upload videos for your Instagram story, Reels, or the Instagram feed, you are limited to short format videos of 15 to 60 seconds. You need to be direct and squeeze in as much creativity in your short format videos so that you can drive more traffic and engage more with your followers. To do that you need precise and clear goals. You get a lot more flexibility when you want to upload on IGTV. Videos can be as long as 60 minutes and that means you can lean on tried and tested strategies applied to traditional filmmaking. However, the goals need to be pre-determined and clear.
- Tell a compelling story– Your videos need to be planned out so that you can use each second to your advantage. To achieve that level of optimization, it’s best to tell a story and manage your time accordingly. For instance, if you are making a video about climate change, divide it into the beginning, middle, and end segments. Moreover, try to start your videos with an eye-catching scene or bright concise text information. Videos start playing automatically on Instagram when you scroll or swipe. So, the first couple of seconds need to be as attractive as possible to keep your viewers hooked.
- Take care of the lighting– You don’t need $1000 professional lighting equipment to make your videos look amazing. A few basic guidelines can help you achieve great lighting for your video. Use natural light as much as you can. Shoot in an area with ample natural light or keep the subjects facing towards a natural light source to make them pop. It’s also important to avoid overhead lights to avoid unsightly visuals.
- Shoot your video– The most important thing about shooting your video is the gear. If you have a DSLR camera with a bunch of lenses, you can capture stunning videos. However, you don’t need to invest in expensive gear if you can’t afford to do that at the moment. Your Samsung Galaxy Note or iPhone 12 has a pretty good camera with great image sensing technology. Use them well to shoot great videos. Focus on your subjects, keep the shot steady with a tripod or by using any nearby structural support. Moreover, you can shoot in any orientation since Instagram doesn’t crop your videos into squares anymore.
Mark Roemer Oakland suggests that you make videos a priority since they are becoming the most popular form of content on Instagram and they can help you gain more followers and pump-up user engagement.