During the holiday season, you likely have more customers looking at your online products than any other time of year. If you operate a strictly online business like www.smokingthings.com, it is important that you market your products correctly. You want to create a sense of urgency with your customers when they are shopping so that they are more likely to add items to their cart. You want to provide quality products and great customer service while giving customers what they want.
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Free Shipping
People are more likely to buy from a website that offers free shipping on everything. You may be hesitant to do this at first because you feel that it will chip away at your profit margin. However, it is a great marketing tool that you can use. You can raise the price of your products across the board to compensate for shipping costs. Think of it this way: Customers are still paying for shipping, but it is not a separate cost that they see.
Promote Sales
People are much more attracted to products that are on sale. After all, who really wants to pay full price during the holiday shopping season? It is important that you do a good job of advertising your sales. Share them across multiple social media platforms. Also, make sure that you add an end date to the sale. This makes customers think that they need to buy the product now instead of later. You should advertise sales throughout the year, but make sure that you space them out appropriately.
Show Low Stock Warning
When shopping online, it is important that customers see when a popular item is getting low in stock. This creates a sense of urgency. The buyer feels that they need to add it to the cart right now so that they will not miss out on this great product. You do not want to be dishonest about what you have in stock, but you do want customers to know that products are not unlimited. This is especially important during the holidays when items sell fast.
Having an online business can certainly keep you on your toes. You are always looking for the most efficient processes for your business, and you want to focus on keeping your customers happy. Consider these tips for making customers more likely to click the add to cart button beside your products. In this way, you can have a profitable holiday season.
