As more and more workers move into remote roles, businesses are faced with the task of upping their comms game. This focus is what The Drum have cited as a key focus for businesses, of all sizes, everywhere. However, the past year has not been the best time for businesses to increase their overheads through spending on the likes of new comms toolkits and software. Instead, making the absolute best use of existing tools is where savvy business owners are focusing.
Improving an internal comms strategy or use of existing systems is not as easy as simply trying harder. A more nuanced approach to employee data and the ways they are communicating is important, and Computer World has highlighted how major manufacturers are providing support to help this become a reality. Whether the business uses Skype, Yammer, Teams, Zoom, or any other comms package, analytics are important. To take the example when using Yammer, a Yammer dashboard helps to collate important statistics quickly and then present them in a helpful fashion. This is an important first step in observing what communication trends, positives, and problems are present in your business.
This is important for developing a strategic vision. According to Forbes, employee comms strategy is something that needs to be in place at all times, and it needs to be bespoke. Once again, your existing software can help you to establish this. One strategy many businesses are developing aims to rebuild the ‘everyday chat’ that employees miss from being at home. Using in-built facilities within software suites – for instance, Teams breakout rooms – can help to re-establish the interactions of the office environment, which are lacking in remote settings.
Perseverance a factor
A simple re-assessment of internal comms policy and then moving to use comms to smooth out and benefit the process can be a lead above competitors. According to HR professionals mag HR Dive, many US businesses are neglecting internal comms entirely. While the difficulties of fighting back against remote working contact can seem difficult, even putting the basic work in and looking at how you can exploit software to work in your favour will do a world of good.
Keep messaging on-brand. Make the most of your existing systems. Try your best to drive up engagement. Achieving this through your software is absolutely achievable, and will give you a market edge.