It can take over five impressions before consumers become aware your brand exists. Using marketing strategies like video marketing could help. You can inform consumers of your brand with an eye-catching video.
Equipped with information, consumers might decide to trust your brand before shopping from your business.
Here are five tips that can help you make an effective brand video. Engaging animated product demo videos can help you draw consumers to your business with ease.
Set your brand up for success! Update your business marketing plan with these video production tips today.
Table of Contents
1. Understand Your Audience
Before you start making videos, take the time to research your target audience. Who are your customers? What problems are they facing that you can help solve?
Understanding your target audience will help you personalize your videos with your customers in mind. You’ll have an easier time appealing to their needs and interests, too.
2. Review Your Brand Guidelines
If you want to build brand awareness and recognition, you need to maintain brand consistency. Otherwise, consumers might confuse your business with another.
Using a distinct color can improve brand recognition by up to 80%. Presenting a brand consistency can increase revenue by up to 23%, too.
Use the same color palette, logo, fonts, and imagery styles in your brand video as you would on other marketing materials.
3. Choose a Style
Before you start making videos, consider what type of video you want to produce.
For example, you might want to give people a tour of your facility. Perhaps you want to follow a Q&A style.
Perhaps you want to choose between a brand video and a corporate video. You can learn more here: what is corporate video production?
Once you determine the type of company video you want to make, you can start writing your script. Begin with a brief outline and determine specific talking points. Avoid fluff.
Make sure your video offers consumers more information about your brand.
4. Start Shooting
Consider renting video production equipment or hiring a professional video production team. Then, start shooting. Make sure to adjust your lighting to avoid too much editing in the future.
Shoot a few different times to gather footage.
5. Make Edits
Once you’ve finished filming, start organizing your clips into a sequence. Cut out any dead air or “ums” that you don’t want to include. Then, add a few simple transitions to ensure the footage plays seamlessly.
Try to avoid going overboard when making edits.
Add your company logo to the bottom corner of your video. Add any title cards or credits you’d like to include as well.
Boost Your Branding: 5 Tips for Creating a Great Brand Video
Planning a video production is a great chance to boost brand awareness and recognition. As people learn about your business, they might feel more inclined to trust you. A great brand video could help you generate more leads and sales, too.
Start planning your next company video using these tips today.
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