The use of LED displays for your brand is not a mere trend because this technology is a vital business medium. For years, digital signages and displays have proven to increase community awareness and sales.
Outdoor graphic displays can be used for different types of businesses, especially those that have a limited budget for their advertisement. LED signs are the best tools for business promotion, whether you own a retail store, local café, bank, gas station, or supermarket. As opposed to traditional channels of advertising such as radio, billboards, and newspapers, a transparent LED display is also more affordable.
Read further to learn why you must use LED displays and how these can benefit your business.
4 Purposes of LED Displays
LED displays serve common purposes, including providing information, promoting products and services, raising safety awareness, and giving directions. Let’s explore these here:
Signs help people identify or recognize a brand or place. Generally, most franchises and chains use the same shop fronts to establish their brand across various locations. Installing digital signage can help differentiate one from the other.
2. Entice customers
Shop signs help attract customers from outside, creating curiosity and enticing people to venture inside. It also lets people know that they have arrived at the right place.
Most importantly, when digital signage architects put more quality in their design, LED signs can create a good impression of your business before greetings have been made or doors opened.
For extensive locations like hospitals, pediatric clinics, corporations, and shopping malls, directional signs prove highly beneficial. With this signage, customers and visitors are less likely to get lost, preventing situations that could negatively affect your company. Wayfinding is also a vital component for buildings with multiple entrances and exits or that host outdoor events.
4. Health and safety
For places like schools, offices and factories, LED signs are excellent means of communicating health and safety information. They convey warnings regarding threats and hazards, which are very crucial to safety.
LED screens and signs benefit today’s businesses in many ways:
1. Wider reach
Compared to billboard, pamphlets, and newspaper ads, LED displays offer a wider appeal. The unique, attractive, and vibrant graphic display can instantly grab the attention of your target audience and passersby. LED displays are also subtler yet more effective than radio announcements and TV ads.
2. Enhanced aesthetic appeal
LED displays come in different colors, sizes, and shapes that are more appealing to the senses and eye-catching. The signs can be very attractive at night and when viewed even at a distance. When created professionally, the displays can be your powerful advertising tool that can communicate your business’s message clearly to your current and potential clients.
You can also use LED signs to endorse a specific opinion or relevant issue, thus establishing a lasting impression on passersby and viewers.
3. Eco-friendly and energy-efficient
Generally, LED lights use less energy. You can see instant results in your energy bills as soon as you make a switch from traditional displays to a LED signage. And since they consume less energy, LED displays generate fewer pollutants as CO2 is released when electricity is produced.
Best of all, you can choose to use solar energy to power up the LED signage. Solar-powered signs are among the most economical options for business promotion and brand recognition.
4. Increased sales
LED screens are a treat for the eyes. The HD video display with superb image quality has a powerful, dynamic impact on customers. And such effects are so strong that viewers are encouraged to make a purchase.
LED display signs entice people to have a look at your store and may even affect their buying decision. It conveys the content in a very appealing way that successfully engages and motivates any viewer to buy your products, thereby increasing your sales.
5. Easy updates and real-time content
Establishments like supermarkets, banks, and movie theatres provide constant updates about the businesses and their offerings. There is no better and easier way of informing your customers of these updates than by using LED display screens. For example, you can showcase discounts for the day, special menu options, daily schedules and other content that you must update regularly. And unlike conventional physical displays that are too difficult to redesign, the LED displays are connected to a server for faster and easier information updating with just several clicks.
Indeed, LED displays serve several purposes and offer various benefits to today’s businesses. However, this is only possible if the displays are professionally designed. Signage design and creation require expertise, and the most efficient display signs are made only by seasoned and skilled designers.
So if you want your LED display screen to effectively serve its purpose, have it designed and created by digital signage architects who have a well-developed expert approach to producing the best graphic displays and signage solutions in the market.
Nicholas Giorgetti is the Managing Partner at 2.0 Concepts, one of the leading audio-visual experts in the Middle East. The company specializes in digital signage and video conferencing solutions, with experts designing, building and managing effective visual communications projects of all sizes. The team understands the technical infrastructure, implementation process, and operational models needed to implement communication projects of all sizes.