Latest TikTok Advertising Trends Which Marketers Need To Be Aware Of

TikTok has emerged into the dark horse of digital marketing given its ever growing audience base. Marketers are increasingly targeting this medium for spreading word about their brand and earning potential customers along the way. The video-centric platform of TikTok can cause the popularity of brands to spiral up. Keeping such things in mind, we have come up with a list of latest trends in TikTok ads explained which help in generating greater customer engagement.

•     Collaboration With Influencers

TikTok has promoted influencer collabs since the very beginning and this is expected to grow further in times to come. More and more companies are opting for this evolving platform to spread word about their latest products or services. Picking up a challenge alongside an influencer can be a viable means of starting out on TikTok. It can take care of the content part during your initial struggling days. All you need to do is settle a financial deal with the influencer who will create the video for promoting your brand in a unique yet humorous way. Your chances of success increase if the influencer’s audience can relate to your brand.

•     Cool Challenges

TikTok challenges are always in trend as they are both fun to watch and even funnier to create. Marketers can create challenges of their own for driving more people towards their brand or participate in existing ones for getting the audience’s attention. TikTok ads explained the importance of challenges like the Level-Up challenges where toilet paper is used for stacking and creating a barrier for your pets to cross over. Makeup and beauty companies have been promoting the Wipe It Down challenge which showcases a smooth transition from being a Plane Jane to a Femme Fatale while simply wiping the mirror with a cloth and some spray.

•     Memes

Memes have evolved into an integral part of different social media platforms and the same also holds true for TikTok. Millennial netizens absolutely adore memes which are like their daily entertainment pill. Memes carry an exceptional ability of building audience engagement. However, marketers need to be cautious about not touching any sensitive subject while trying to make people laugh.

•     Duets

The term duet holds a completely different meaning in the world of TikTok. It refers to collaborating with other users for creating a split screen video. The original video plays on one side and you can pour in inputs like your own version in the other frame. TikTok presents a great platform for collaborating with celebrities, friends and even strangers. Marketers can utilize this cool feature of TikTok for brand promotion.

Takeaway

TikTok has recently introduced a paid advertising platform which offers creative means of video creation for guaranteeing maximum exposure to your brand. Marketers can benefit out of greater personalization features of the ads such as launching it for a particular target audience from paid advertising. But they need to pour in their own creativity for unleashing the fullest potential of this tool.