“We have the best products/services.” How many times have we heard that line from every ad, sales person, company rep, or business owner? We know every business wants to sell themselves because that’s how it is in order to earn profit. But consumers are getting smarter and are getting tired of the same old spiels directed towards them. Creative content may help but does it really result in sales or does it just entertain them? In marketing, consumers are researched and analyzed in order to achieve goals with efficiency and less waste of man hours and financial resources.
Gen X is on the road to retirement so Gen Y and Gen Z are your current and future customers. If your company is still stuck in past methods, processes, and systems, it might face difficulties amidst fast rising companies who are adaptive and innovative to this new generation of consumers. The coronavirus pandemic even served as a great lesson to everyone that the increase of users who shop clothes online, order food online, and buy home needs online is evident and is on a massive scale which businesses who weren’t prepared for digital missed out on. It is not the strongest who survive for it is the one who adapts to change who survives.
You can’t just bank on lingerie, novelty items, iphone accessories, and other single-line of products alone. In order to futureproof your business life, you have to think of expanding other industries or target markets as well. There are various business owners who have a business on luxury items targeting the upper class market and have a business on cheap items targeting lower class markets. This way, they get two sides of the coin.
Content just can’t be whatever YOU want to say. It has to resonate to the target audience of your product or service. If it’s relatable, it gets their attention. When you get their attention, your brand gets recognized. If it gets recognized, it gets considered. When there are enough benefits for them, that consideration turns into a sale
When you reward your customers with contests or earning schemes, it gives them a sense of appreciation and it builds loyalty. Various methods of rewarding are available. Decide on which works best for you and your customers. Partnering with other businesses or brands is a good idea, too.
Be Genuine and Active
You can’t just be active during the selling process. Customers who are catered to post-sale earns you loyalty and referrals to attract more potential customers.
It’s good to notify customers on any discounts, promos, sale and the like regarding your business but keep it in moderation. It’s a relationship, too, wherein you wouldn’t want to push them away with too much neediness or clinginess.