Is There a Need to Buy Backlinks?

You must have learned that you can buy backlinks, but you might doubt if you should buy them. Buying backlinks at cheaper rates and from unauthorized sources is a big no as they are a Black Hat SEO technique. This means you are cheating or misleading Google and other search engines about the exact ranking of your website.

Many sites provide authority link building packages, but if you have little to no control over the placement of those backlinks, then your off-page SEO cannot be said to be proper. If paying for service helps you garner exposure and traffic and your brand gets awareness, then it can be a little different. It is said that the more cheap the backlinks are, the less they are worth.

Because Google and other such search engines value organic backlinks and not those cheap ones, you should also know that the backlinks are very hard to achieve, and the backlinks from established and reputed establishments and government organizations are a lot because it is not easy to manipulate them.

Why Buying Spammy Backlinks Is A Big No-No

Do you want to know if it is possible to buy backlinks at lower prices? Yes, it is possible, but the efficacy is doubtful as this falls in Black Hat SEO. Such services depend on random low-quality news websites or link farms. The content published on such websites is not adequately researched, and sometimes they publish lame and fake content, and therefore the links there are also totally useless.

Google’s Opinion On Link Buying

Google and other such trustable search engines are totally against purchasing backlinks in exchange for money. Google does not exactly say that these links are always providing negative impacts on the search rankings, but they can impact the ranking in search results of a website.

The more money you need to spend to buy a backlink, the less natural that backlink is, and Google will penalize you for that. You are advised not to fall into the trap of spammy sites that sell such spammy links.

A Distinction Between Follow And No Follow Links

You also need to know and understand what follows and no follow links are. Nofollow links are attributes that web admins and developers can apply. Google considers nofollow links as hints as it has been found out that the websites having Nofollow links have more positive responses.

Application Of Nofollow Links

Google has provided an example of situations when they recommend the use of nofollow links. The nofollow links are applicable in situations where you need to link to a particular page. Still, at the same time, you don’t want to do any endorsements or promotions like transferring ranks and credits to someone else’s page. Also, Google introduced some changes in the Nofollow attribute, like adding a new one named rel= “sponsored.”

Also, Google has mentioned that this attribute must be used if the backlinks are being created for advertisements given there is a need for compensation or paid for links.

Conclusion

We hope, through this article, you are clear on the question if there is any necessity of buying backlinks for increasing traffic and what are the stands of Google on that. Follow this article to understand better the things you need to do to improve your website’s ranking score.