When it comes to digital marketing, many businesses ponder about the best medium to reach the masses. Is it Google Ads that can offer valuable leads? Or can Facebook Ads change the fate of their brand?
For the last decade, Google and Facebook are being viewed as potential platforms for running paid advertising campaigns and attracting new customers. Both of the companies have old rivalry against each other, claiming to be superior over others. Marketers who are new to this game are often confused and look for the answers.
Some so-called experts provide a false dichotomy about these two, providing wrong directions to the local marketing experts. So, in this guide, we will help novice marketing professionals to differentiate Google ads and Facebook ads. Depending upon the marketing strategy, any business can choose the one they prefer.
Table of Contents
Google Ads is a paid systematic approach, allowing businesses to augment their reach to potential customers via the Google network. It utilizes the benefit of billions of regular searches made on its platform.
Whereas, Facebook Ads is also a paid approach to connect businesses with potential leads across the globe. It leverages the power of news feed, marketplace, and other incredible tools.
Google has paid search option, while Facebook has paid social benefit. But how both are different and playing diverse parts, let’s find out!
Formerly recognized as Google AdWords, Google ads is one of the top PPC advertising platforms. Since Google is a renowned search engine, that’s why any advertising on its platform would be paid search.
Google targets the keywords and provides text-based advertisements on its platform. Advertisers and marketers bid on different keywords, specific phrases, and texts with the hope to get displayed in the search queries section.
Every time a user clicks on the ad, the marketer is then charged a certain amount of money. That’s why it is called PPC (Pay Per Click). So technically, brands are paying Google for its help in gaining new customers by using the power of specific keywords and search terms.
Facebook is a leading social media platform, popular for social media marketing (SMM). Being a social media platform, any advertisement on it would be categorized as paid social.
Even though many critics believe that Google and Facebook advertisement is the same as both promote a business using the internet. But the concept is wrong and missing. Facebook doesn’t work with keywords alone. It filters out potential customers based on the things they are interested in and analyzes their online behavior.
So, what is the core difference here? Google ads help businesses gain new customers, whereas Facebook assists the customers in finding the business.
Google is one of the most popular search engines and hence its paid advertisement is also renowned. But what are the strengths and advantages that make it more persuasive? Let’s dig in!
Every second, Google handles more than 40,000 search queries. This makes 1.2 trillion search queries made on the platform a year. With artificial intelligence and machine learning, the reach has amplified.
There is a misconception that if a business has the largest budget for the ads, they can unlock the true potential of Google ads. But the truth is that Google only focuses on the quality and relevance of the keyword. In case of costly keywords, use long-tailed keywords to maximize their reach.
Even though Google ads support text-based advertisement but marketers can play with multiple features to make it compelling and entertaining. Sitelinks, location targeting, shopping ads, social proofing, ad extensions, etc. can be helpful beyond imagination.
For years, the advertisement process at Facebook has evolved. That’s why today many marketers love its ads feature. Here are things that make it exciting!
With more than 1.55 billion active users a month, Facebook has a phenomenal reach. With features like “lookalike audience”, marketers can share the type of customer they are looking for. Due to its intensive reach and algorithm, Facebook finds the right fit for you.
Instead of text-based advertisement, Facebook uses visual content to increase engagement. From images to videos, and infographics, marketers can use different materials to encourage user engagement. The more compelling your advertising copy is, the better chance to get noticed.
The advertising budget on Facebook depends on factors like scope, campaign elements, messaging, etc. But the advertisement is affordable as compared to other platforms. Startups and SMEs find it lucrative as their budget is always tight in the beginning.
Undoubtedly, Google Ads and Facebook Ads are similarly compelling platforms to advertise. Both of them have a unique set of reach that promises potential leads, leading to augmented sales.
When evaluating the advantages both platforms offer and the potential they cater to, it’s hard to say which is better. Facebook and Google should in fact considered as complementary advertising options instead of rivals. They can complement each other and help businesses grow to maximum potential.
Many people to date insist on comparing both platforms. One is a search engine while the other is a social media network. They both share many similarities with a wide range of advantages. Why consider each other oppositions when both can work together in harmony and produce results a business cannot fathom?
Today, businesses must harness the true potential Google ads and Facebook ads hold. They can together make a remarkable advertising strategy for the marketers, producing hundreds of potential leads a month. Advertisers must conceive a dual advertising strategy, where they can divide the budget among both platforms.
However, marketing messaging is consistent on both the platforms and the ROI is great. Working together can amplify the ROI. Would never decrease your profits and sales.
Author Bio:
Scott Trick is the owner of a digital marketing agency called Surge Web Marketing in Milwaukee, Wisconsin since 2015. Visit the website here: https://surgewebmarketing.com. They help businesses expand by using Google Ads, Facebook Ads, YouTube Ads, SEO, and now TikTok ads.
In the heart of Alberta's energy sector, Grande Prairie stands as a hub for production…
As the summer sun shines brighter and the temperatures soar, the search for the perfect…
Introduction: Trekking in the Langtang Valley is a rewarding adventure, offering breathtaking landscapes and cultural…
In the realm of medical science, few battles are as formidable as the fight against…
In the rapidly changing landscape of digital marketing, data analytics has emerged as a base…
Investment properties that provide short term rental services can be highly rewarding; however, buyers should…
This website uses cookies.