With over 800 million active users worldwide and Plenty of Users in UK, TikTok has always been one of the most Hard-to-beat apps in 2020. But, Instagram reels have become the social media buzz right now.
This article evaluates everything you need to know about Instagram reels and TikTok. So let’s dive in! We’re going to discuss what are reels and TikTok, and how to use them for the marketing of our brand in UK. We will also be comparing these two video-sharing platforms.
What is Instagram Reels?
Instagram reels is the latest feature recently launched by Instagram. Just like TikTok, this feature allows you to make short video content with sounds, filters, and effects. You can use Instagram reels to create fun and engaging videos or produce creative content for your brand. It can also help to boost your Instagram brand.
Instagram reels separately show up in the explore tab like IGTV. Instagram displays the algorithm-favored videos on the explore page. It is similar to the “for you” page on TikTok.
How to use Instagram Reels?
You can access Instagram reels within the Instagram stories camera menu. Open your Instagram and click on the small camera icon on the top-left corner. After clicking the camera icon, you will see all the modes there. Click on “Reels” to make them.
You can select your favorite sound, choose the speed, set the timer, and add special effects. After that, you can post it on your stories, feeds, or save it in your camera roll. To get more tips for being successful on Instagram Reels, Visit.
What is TikTok?
Who doesn’t know about this famous social media video app? This app is used for making and sharing short videos like Instagram reels. TikTok was launched in 2017, and many new features have been introduced on this app. Creating videos on this app is super easy.
Since last year, this social media app is literally skyrocketing. Every other person makes TikTok or loves watching it. Their success became the center of attraction, and that is why Instagram launched a similar feature.
Business with Instagram reels and TikTok
Now that you know how to use both Reels and TikTok, there’s more to it. If you want to maximize its impact on your business, you need to learn each platform’s differences and benefits. Below, we have mentioned brief guidance on using Instagram reels and TikTok for your brand or business. Most of the Businesses and Brands tend toto make their Reels catchier to other users.
When used correctly, Instagram reels and TikTok can be very beneficial for your business. \You can use different strategies from creating short videos as ads to announcing offers and revealing newly launched products.
Build a good relationship with your customers by telling your brand’s story. Interact with your audience by sharing educational stuff and informative videos. Excite your viewers by uploading behind-the-scenes and teasers. Besides that, you can use trending hashtags and sounds on both the apps to reach higher audiences. There are so many ways to use these features to grow your brand.
Each network has some pros and cons, and people will continue to compare them. But, it’s better to maintain your presence on both the networks to get the most advantage. Plan your strategies accordingly. The differences that we have mentioned below will help you in planning your strategy.
Comparing Instagram Reels and TikTok
Everyone knows how Instagram took over Snapchat by introducing a similar feature, “Stories.” And now they plan to do the same with TikTok. It’s pretty evident that Instagram reels are nearly identical to TikTok. They have the same video creation tools and features. But there are few differences too. Let’s have a look.
- TikTok is an app that is separately built for making short videos. But, Instagram reels are one of the many features introduced by Instagram.
- Brands and businesses that are targeting a younger audience have experienced rapid growth on TikTok. However, the demographics of the user base is broader on Instagram. You can target people of all ages there, which is a great thing.
- Instagram reels do not allow you to make Duets, but TikTok does.
- TikTok has recently introduced a new feature where you can make videos up to 60 seconds long. But unfortunately, Instagram reels are limited to 15 seconds.
- TikTok has a wider range of songs as compared to Instagram reels. It may be because Instagram reels are introduced this year only.
- Instagram is a network that is already used by brands. And introducing this new feature, “Instagram Reels,” is a great asset. However, as compared to Instagram, fewer brands use TikTok for marketing and promotions.
- There are many rumors about the banning of TikTok, and it has already been banned in different countries. That increases the chances of Instagram reels being more successful.
Instagram reels or TikTok, Who wins?
We suggest you maintain a presence on both networks. These two platforms have almost similar features. It would be better for your brand or business to use both platforms to maximize their growth.
However, if you have to choose one, then go for the one that perfectly meets your requirements. You can have an idea of it from the differences given above.
Let us explain it in simple words. If you have to target a younger audience, go for TikTok. But if you want to reach people of all ages, then Instagram is for you. Just like that, use TikTok for longer video content and Instagram for shorter ones. You can use the comparisons given above and plan your strategies accordingly.
About the Author
Hamna is a freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She is good at research and deepens understanding of a topic or issue. With developing all sorts of great content, she provides great value to her clients.
Hamna is fascinated by travelling. She loves going on adventures and experiencing new things. She is also a skilled makeup artist with her Instagram feed full of colorful and edgy makeup looks.