Upon starting your page on Instagram as an influencer or a business, it is important to decide on a niche, a theme and a color palette which you will follow throughout your page. Now when it comes to uploading content, you are supposed to follow a few points in the book towards what your content’s category should be every now and then.
Every post of yours should be of a different type so that your followers do not get bored out of their minds by seeing the same thing over and over again. When your content is different, yet around the niche which you chose, you actually get some decent monthly Instagram likes piling up on your posts, which does not only get your profile some reach, but also makes it look good.
This time we are going to bring you 4 types of core Instagram content ideas for all niches, which you can start off with, mix and create, and obviously, build upon later.
Your content can be:
- Educational
- Personal
- Promotional
- Customer focused
We mentioned above how you can mix and create these idea – you can choose on idea to go with for the day and bring in an element of another category, for instance, your content can be informational and promotional at the same time, but hey, all your content is promotional in the end of the day that is why you are uploading on your Instagram page in the first place – to promote your brand!
Now, let’s go through some post ideas for every type of content we listed above:
Ready?
We are. Here we go:
1. Educational posts
Educational posts are highly recommended for businesses or bloggers. These types of posts showcase the knowledge that you have in your niche which, as a result, develops trust and loyalty from your followers as they will be motivated to learn something new every time they see your posts.
Keep in mind how you are going to help your followers with something informative, as well as, make sure if your content is helpful for your followers in any way. What are they accomplishing by reading your educational post? Will they be motivated to buy your rband?
You have already placed a UVP on what you are offering your followers through your page, what pains are you relieving? What problems are you solving? Make a list of that and center your educational content around those points
Here are some post ideas for your educational post:
- Tutorials on how to create something, anything, whatever your niche is about
- Advices on how you can do, or what not to do
- Statistics and numbers to support something
- Fun facts, like, Did you know there are over 1.6 billion people who use Instagram. Yeah, something like that.
- Share top trends
- Ask your followers to ask you anything via Instagram stories and answer those questions.
Prompts for such kinds of posts can be, 5 reasons you should or should not do this. Top ten tips from millionaires to help you become one, 6 steps to not mess up, best advice I ever received on how to remain consistent in following my goals, and so on.
2. Personal posts
Have your content speak for your brand or your business, speak like a human. Whether you are an influencer, or a blogger, this helps your customers and your followers relate with you on a personal level, it builds an understanding between the two.
Why is this important?
It is important for your followers to get to know you and trust you, you need to make sure your content connects with your followers at some personal level. You need to view your followers as friends sometimes and make sure you communicate with your followers that your blog/business/product or service is not just an object – there is a very human behind it all.
Your posts can be on your feed, or on your Instagram stories, these can be childhood stories, a post about your pet or a personal journey story. Here are some ideas which you can incorporate within your personal post:
- Do an about you video, Introduce yourself on your stories and add that to your highlights
- Fun facts about me
- Talk about your struggles/achievements
- Talk about something that you have been working on
- If your visual content includes videos, you can share a behind the screen/blooper clip
- Share the story behind your brand or your business.
3. Customer Centered posts
These type of posts are obviously recommended for business in order to maintaining customer loyalty, and to motivate potential Instagram user, who may visit your page, to buy from you too
The followers and the customers of your business are your little community to which you are catering to by satisfying a very particular set of needs.
- Customer focused post idea may be:
- Do a Q&A towards your product, encourage suggestions and opinions
- Show the process behind your product, before you reveal the final product
- Upload customer testimonials and reviews
- Share before and afters
- Showcase your final results in detail and craft out a heartfelt caption
4. Promotional posts
Promotional posts are for businesses, influencers and bloggers alike. Promotional posts are often informative as well as motivate your followers to turn into customers, that is, if you’re selling something
These type of posts often include:
- Lifestyle photos
- Product videos
- Giveaways
- Discounts
- DIY ideas
- Giveaways
- Stop motion videos
- Favorites
- Best sellers
- Back in stock
- Packing orders
- Coming soon
To conclude, while you apply the above type of content into your Instagram page, make sure you also step away from business for a change and sometimes, keep things light-hearted by uploading something fun and entertaining. Your Instagram page is not only a business, a shop or a public figure, it is a community of like-minded people who resonate with your posts in some way.
