Instagram is a social media platform that is widely used nowadays. The customer base of over 600 million people is a testament to its popularity. Initially, Instagram was only used for sharing photos but now it is also used for online business and promotion by business owners.
Sharing moments has never been easy
Instagram helps its user to share images and videos in the best way possible. Its easy-to-use interface has made photo-sharing a simple task. It allows you to link all your social media accounts and share photos on all at one go.
In this way, you can share your moments with Facebook friends, Twitter and Instagram followers simultaneously. Therefore, it saves a lot of time and effort if you want to share the same picture on all platforms.
Enhance your images with filters
One more thing that inclines the user towards Instagram is its photo editing tool known as filters. Instagram provides a wide range of filters that allows the subscribers to capture or edit images and enhance them.
To make the moment-capturing more interesting Instagram has integrated apps like Boomerang and Layout. Boomerang creates a short recurring video whereas Layout helps in creating a collage.
Share your day with Stories
Instagram has changed a lot with recent updates. It allows you to apply filters and create Stories which can be viewed by your followers and disappear after 24 hours. With this feature, you can share all the significant happenings of the day in a single post.
Many times you are in a situation which you want to share instantly. With its ‘live’ feature Instagram allows you to go live and broadcast your favorite moments. Your followers can view it as soon as it is posted and like and comment as well.
Instagram as a messaging app – Direct Message(DM)
Apart from sharing images and videos, you can interact with people as well. Instagram has a built-in messaging facility known as Direct. It lets you interact with your friends/followers. This is beneficial for commercial purpose as well. It helps the buyer and sellers to interact and clear out the queries.
Why prefer Instagram?
Going by the recent trend, a lot of people including me have shifted from Facebook to Instagram in terms of heavy usage. This is mainly because Instagram is more media-oriented as compared to Facebook which still relies heavily on text.
Studies reveal that people mostly remember information in the form of photos and images rather than text. From my perspective, I use Instagram because it allows me to share images instantly with my friends. There is no need to carry around a bulky professional camera as you can capture and share moments with the help of smartphones which are easy to carry.
Instagram your business
Instagram has been an ideal platform for business owners. It saves them from the time and effort of registering with an E-commerce site in order to do business online. Business owners just need to sign up on the photo-sharing app and they are good to go.
The best thing about Instagram is that you don’t have to switch between apps as you can view the products within the application with a single tap. You also don’t have to pay commission as no middleman is involved, there is direct dealing between buyers and sellers.
I have many friends who have turned their future around by starting and expanding their business on Instagram. One such example is a friend who cooks delicious food. She always wanted to more and start some cooking classes, but didn’t have the time.
I suggested her to post her videos online while cooking as it would require minimum effort. She signed up on Instagram and started posting videos and recipes. With the use of right hashtags, she was able to interact with her target audience. As of today, she has 150k followers.
Buying followers, likes and comments
Initially, not everyone is fortunate enough to get the bulk load of comments and likes for their content. Given the kind of competition, interacting with the prospective buyers is difficult in the start.
Applications like Likesandfollowersclub helps you to buy Instagram followers cheap, buy Instagram likes and buy Instagram comments. This helps to create a buzz on the Instagram and intrigues the target audience. Gwaa is also an application that helps you to buy Instagram views cheap on your videos.
The view count gives a lot of boost to your popularity. Most of the people view content based on the number of views a video has.
Getting into the most popular list on Instagram
Getting into the most popular list can significantly boost one’s popularity. The popular belief is that it depends on the number of likes the content receive and also takes into account the number of followers. Some of the other tips that can help are:
- Geo-tagging and linking Instagram images with FourSquare.
- Using a catchy nickname.
- Using relevant hashtags and posting with the right caption.
- Post your content with some information so that they gain knowledge.
Pro tip: Express gratitude towards your loyal followers
Business owners who value the feedback of their customers and suggestion of the prospective buyers generally do well. Having a positive attitude always benefits the users. It is a good practice to celebrate each milestone with your followers either big or small.
Promotion on Instagram
Many companies organize giveaways and major discounts to celebrate a milestone such as reaching 100k followers. This type of gratitude expression makes the followers feel important and an equal part of the relationship.
Some brands also make a unique hashtag trend to let know the Instagram world that they are offering some discount or running some campaign. This helps them create a brand awareness among the Instagrammers. Some of the other ways to promote your brand on Instagram is by organizing a contest such as a selfie contest where you can ask your followers to participate by posting a selfie with relevant hashtag and give rewards to the winners.