Digital Marketing

Tips & Tricks: Increasing Your Instagram’s Engagement

The social media world is equivalent to the real world and you are considered wealthy by the number of likes, comments, and shares you get on your page. Because of this, everyone is in a race to get better content, more likes, more comments, and more followers. So, how do you do that? Today we will be looking at some tips to improve your reach and get more followers.

1. Post regularly

If you want to do well in the social world, you must stay active. For this, make sure to post regularly; we don’t recommend posting daily, as it might be too much and you might spam your followers with your content and make them unfollow you. But if you want people liking your content have to post in the prime hour. 

To find the prime times for posting content, you can check out the stats instagram shares with you; this is typically the time your audience is most active; this increases your reach as more people view your content.

2. Tell stories to your audience.

No one likes a bore; if you want to preach something, you should go and start a channel about that. As an influencer, people want to see your lives. So, share stories from your life on your instagram, and make your content as original as possible. Original content makes it easier for the audience to connect with you; this connection can change into trust over time. Hence you will get lifelong followers.

3. Select the right theme

While posting, you need to keep another thing in mind, the theme for your Instagram account; this needs to be consistent and match the vibes of the page. There are unique themes out there; if you don’t have anything specific in mind, you can check out sites and get some inspiration.

4. Pick the right hashtags.

We cannot stress this enough. It is essential to place the right hashtags on your content. Choose hashtags that are not only popular but also have the potential to go viral. Once there’s a viral hashtag, use that to your advantage. 

5. Benefit from Instagrams filters

Another thing you can use to your advantage is embracing and benefitting from the features that instagram provides you. One of which is the fantastic variety of filters they have. Use them to your advantage and make your content a whole lot cooler.

6. Hold giveaways and contests

One thing to boost followers of your account is having a giveaway. A giveaway is just a token of appreciation for your followers and a way to gain more followers; you have to request your follower to comment on your post, mention a few friends, and ask them to follow you as well. A lot of comments on your post boost your post, and more people get to see it. Sites like Social Shaft can help you out with increasing your comments.

7. Create brand awareness

You have to create awareness and recognition for your brand. For this, besides giveaways, contests, and other things, you should try different advertising campaigns by promoting yourself on other social media sites, ask your fellow influencers for a shout out or even run a sticker campaign for your brand at a fraction of the cost.  You can also use your company’s logo design, social media graphics, infographics, and other visuals in your social media posts and campaigns.

8. Track other accounts

Another thing you can do is track your competitor, research, and find out what worked out for them and what did not work out for them; this will help you. It would be best if you learned from the mistakes of others.

Marie James

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