Everyone knows the importance of having a well-maintained website. You cannot simply have the site live and running and expect all will be ok with the site for the long term. Regularly maintaining and updating a website modern-day is is very important to ensure your site is secure and more importantly following all guidelines of search engines to ensure you are getting much-needed exposure for your business.
Very similar to your home or automobile, a website requires regular maintenance in order to properly operate. Maintaining your site properly not only helps to ensure the site is functioning properly, but it could also prevent something that will cause you a large headache, like your site being hacked and you have no access.
The following are some of the main reasons that you should hireto ensure no headaches happen and you can focus on your business while a professional ensure your website is running ok:
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1. A rise in site traffic
Search engines tend to constantly raise rankings for web sites are kept updated and offer new fresh content. The higher the ranking in search engines, the more visibility your site will get in consumer search results (impressions) thus increasing the chances of your site getting clicked on. Not only updating your site with new industry-relevant information help, but you’ll also want to have the site scanned for broken links or other errors that can be overlooked without hiring a website maintenance specialist.
2. Ensure your visitors are safe from Malware
One of the most common complaints from clients who did not keep up on their website maintenance requirements in not only did their site get injected with Malware, but the website also infected EVERY single visitor to their website with the same Malware. This will not make your clients very happy and chances are you will lose existing clients and any potential clients that were browsing their site that were also infected. Removing Malware from a site can take many hours and hundreds of dollars to get fixed, so simply doing the regular maintenance will prevent that headache.
3. Here comes the word security again.
Many modern-day websites are built using a content management system that has more back doors than an illegal card room. Without proper updates to the CMS when new software, plugins, etc. come out by the developer, you are leaving your site with the potential for backdoor access which will allow a hacker to gain complete control of the site leaving you helpless.
4. Decrease in load time of your site
Nothing is worse than trying to check out a website and it takes forever to load. In most cases, statistics prove if your home page does not load within 3 seconds, people will just leave and go to your competitors. By not maintaining your website with new releases of software and or plugins, the speed will decrease and you can lose valuable clients.
At Internet Solutions For Less, we specialize in website maintenance services. For a small cost monthly we can let you do what you do best and run your business while we take care of the website.