IMPACT OF UI AND UX DESIGN ON A BUSINESS GROWTH

With advancement and growth in technology, everyone wants to experience technology best without any wastage of time and money. Likewise, while surfing websites or applications, efficient and quick websites and apps are liked by the customers, and outcomes gained are successful in nature. Most of the technology companies focus on UI, i.e., User Interface and UX, i.e., User Experience Design, which enables business growth and development.

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User experience refers to the development of an app that provides full customer satisfaction. It generally focuses on wireframing of the application and structuring of the app’s important components and elements in an appropriate, right manner for creating a user flow. On the other hand, UI refers to improve the presentation and interactivity of the app. Every page, screen, buttons, and other visual elements for using an app. The impact of UI and UX Design on business growth is effective, important for the customers’ satisfaction.

IMPORTANT COMPONENTS OF UI AND UX DESIGN

• Information architecture helps in designing the structure of the app by providing easy navigation and a user-friendly interface. It helps in building better business strategies around the product.
• Interaction Design, which helps in interacting with the app and provides elements like color, fonts, icons, images, graphics, space, etc.
• Usability in terms of getting the information what a user wants and easily navigating through the app. The appropriate usability also helps to handle the errors easily.
• Wireframing, which refers to create a sample of the app for testing its features, usability, look before launching it.
• Visual Design refers to defining the company’s brand and selecting the best images, fonts, colors, icons, and identifying the appearance of the app that have influence over the user’s interaction.

Thus UI UX design company plays an essential role in business growth as it focuses on user satisfaction and helps build a brand value and reputation of the business. It helps to increase sales. The impact of UI and UX Design on a business growth helps to reduce the developmental costs by usage of user-centered Design and usability analysis makes it affordable for fulfilling the project requirements. It leads to more recognition of the brand, good design leads, which further leads to better sales conversions and improved efficient business growth. The loyalty of the brand is increased by providing hassle-free user experience enables to build long-lasting relation with the customers. A user-friendly interface helps to increase the sales of the brand or product. All these factors influence business growth by developing user-friendly UI and UX design apps. It provides the best customer experience. In the year 2020 and in upcoming years, it is also one of the important parts of an app and business development process.

An effective UX design helps in supporting the SEO, which enables to provide information to users in a quick way and has a direct, powerful impact. Many factors are available to focus on, like Loading page time and speed, mobile responsiveness, and implementing a user-friendly URL structure. It helps generate recommendations that encourage other people to use the app or talk about the product. So, the impact of UI and UX Design on business growth is an effective and important one. It improves the user experience and customer satisfaction, which enables to increase the number of users for a particular app. So, all these factors are responsible for the impact of UI and UX Design for business growth and success.