We live in an age where data enters every aspect of our lives and is of great importance. Data is one of the most effective tools for you to better understand and measure your customers, the market you are in and your company’s performance and make the right plans accordingly.
In a study by Deloitte, 49% of respondents say business analytics helps their companies make better decisions, 16% improve their core strategic initiatives, and 10% say it helps them improve relationships with both customers and business partners.
According to another study, 71% of businesses say that their analytics investments will increase in the next 3 years and beyond.
We know; With the acceleration of developments in information technologies, we started to produce much more data. In fact, many behaviors that we have not measured before can be measured thanks to technologies and data about them have become available. For example, while 30 years ago, the number of steps taken daily required great attention and precision, today it has turned into a simple feature on all our mobile phones.
So if we need to underline the difference between behavior and data; While drinking water is a behavior, how many glasses of water you drink a day is a data that explains your water drinking behavior. In addition, factors such as the volume of the glass you drink water from, how much you fill this glass, what time of the day you drink water, whether you add any flavoring to the water are also data. In short, almost anything can become data if you can measure it.
The biggest reason why data is frequently used, especially by businesses, is that it provides a lot of support to businesses during the establishment, development and growth stages. The most important area where businesses need data is to update and improve their marketing strategies.
There are many ways businesses can get the data they need. Buying data is like collecting data manually. But these ways are both costly and troublesome. The services that provide web scraping API are quite effortless and easy to use. Businesses can quickly scrape data from target websites using web scraping APIs. Zenserp API provides the most popular web scraping API today. So let’s take a look at the Zenserp API first, and then we’ll talk about how web scraping APIs can empower businesses’ marketing decisions.
Table of Contents
Zenserp API offers a powerful web scraping service. Its main purpose is to scrape hard-to-scrape websites. Here are some popular scraping methods provided by the Zenserp API:
Zenserp API has been developed with a developer-friendly approach. It easily integrates into almost every programming language and works with performance, serving many developers and businesses.
Here you can choose one of the many flexible and affordable packages, including the free package, and sign up.
Almost any business has the potential to collect and process data from websites to social media, from sales figures to customer satisfaction surveys, and make it useful for itself. One of the greatest contributions that data can provide to your company is to be a guide for the decisions you will make. Although there are many other factors when making decisions for your company, the data you collect and process correctly will show you the best way. You can use the data you collect and process to find new customers, try to retain your existing customers, improve your customer service, chart your marketing strategy, monitor social media interaction, predict sales trends, and more.
The best data will help you understand where the problem lies, after a month of slumping sales, or after a marketing campaign that is performing less than you expected. By examining different data from different steps of the process, you can understand exactly where the problem lies.
Data Helps You Understand and Measure Performance
Simply put, data allows you to see the big picture. When you see your past performance in a comprehensive way, you can draw your future strategies more accurately.
In order to make the most of your budget and get the best return in return, you should be sure of the performance of your employees or the accuracy of your marketing strategy.
Data helps you understand and improve business processes so you can reduce wasted money and time. Every company needs to know how to use its time and resources in the best way to minimize the effects of waste.
According to a study by McKinsey, an international management consultancy and research company that publishes research and articles on business management, companies investing in big data increase their profits by an average of 6%, and this increase reaches 9% in periods of five years or more.
For example, bad advertising campaigns can be one of the biggest wastes of resources in a business. However, with data showing how different marketing channels are performing, you can see which offer the highest ROI (return on investment) and focus on them. Or you can research why other channels are not performing so well and try to improve your performance on those channels accordingly. In this way, you will reach more potential customers without having to increase your advertising expenditures and you will get more income for your investment.
Consumers and customers are one of the basic building blocks of a company. Therefore, the best understanding of consumer behavior also helps you improve your business.
Data allows you to understand who your customers are. With data, you can measure whether consumers like your products or whether your marketing efforts are effective. Data is the key to best understanding your customers and your market.
However, as we said before, the data you have is meaningless if you don’t have the right tools to help you understand the data. That’s why a business intelligence solution designed for your company is the best way to access and accurately interpret consumer data.
Especially in our age, trying to run a business without the support of data and without using data is like trying to reach a place blindfolded. Using and benefiting from data correctly will be the biggest step towards success for your business. If you believe in the power of data and you think web scraping is the best way to get data for your business, be sure to explore the Zenserp API.
In the digital age, where information flows ceaselessly, big data stands as the cornerstone of…
It is a common saying that after you get old, you have to refrain yourself…
In today's world, mastering time management is crucial. Juggling numerous tasks, deadlines, and responsibilities often…
A groundbreaking new app is changing how people find friends, make professional contacts, and even…
In the world of automobiles, the Vehicle Identification Number (VIN) serves as the genetic code…
In an era where convenience meets cutting-edge technology, the evolution of audio devices has reached…
This website uses cookies.