For any mobile app providing great user experience is a crucial priority as this is what helps engaging users and pushes business conversion. The integration of new technologies is increasingly playing a great role in improving the mobile app user experience. The impact of virtual reality (VR) and AR Apps on mobile user experience is one of the most notable ones in recent times.
Virtual reality (VR) is particularly transforming the landscape of mobile apps and making unprecedented value additions to the user experience. From mimicking the real-world atmosphere and user situations for engaging the audience to use VR for practical purposes such as shopping, learning, and education and entertainment, VR in mobile apps has come with the promise of unprecedented value additions. Whether for eWallet mobile app development or for building a travel app, VR has transformed the mobile app landscape beyond recognition.
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Immersive Technology: The Biggest Promise for Sophisticated User Experience
The biggest promise of virtual reality is the immersive experience that blurs the division between the virtual world and the real-world environment. The immersive experience alone makes a mobile app interesting and engaging. Since the virtual immersion overlaps the lived experience and instantly overwhelms user’s perceptions with convincing user experience, VR has become so quickly popular across various types of mobile apps including mobile game apps, retail, and real estate apps.
Apart from overwhelming the sensory perceptions of the users, the immersive virtual experience can actually help users make decisions leading to purchase decisions. For example, some real estate and hotel apps by using virtual reality-based immersion now can easily give their customers a comprehensive idea about how living in the property or the room can be like. Such use of VR based immersion can help customers make a faster booking decision while not remaining in darkness.
Mobile Storytelling
Mobile apps are now extensively used for storytelling. The visual storytelling coupled up with certain immersive technologies can actually make the stories more interesting and engaging for the audience. Since human beings have a natural inclination to the storytelling, the immersion actually takes user engagement to the next level.
In recent times there have been many experiments with visual storytelling that uses immersive technologies as an active element. The visual engagement through interesting immersive storytelling can help a brand to generate a great branding message that can easily reach out to millions.
Overwhelming Virtual Reality Experience
In the beginning, virtual reality was mainly a game-specific technology used by too many game apps and over time it emerged as a technology for other app niches as well. Now even restaurants and hotel chains are portraying their interior ambiance through VR based immersion.
The e-learning apps are increasingly using virtual reality to deliver an immersive e-learning environment that helps the students and learners to completely engage and learn the practical way of using virtual reality. While you can literally have an immersive space travel experience without budging your feet thanks to the virtual reality, this is actually making learning a fun activity.
Let’s have a quick look at some of the ways VR can deliver an exceptional user e experience.
- Travel apps by utilizing 3D visuals and VR can really offer immersive tours into nature and heritages like museums.
- VR has already become hugely popular in the automobile industry. Several leading automobile brands including Ford and Audi are now using VR to create 3D models of the cars to deliver a natural visual experience of their cars on digital platforms.
- In both traditional classrooms and e-learning environments, students thanks to VR based apps can now get hands-on training on various natural phenomena and scientific aspects through mobile Virtual Reality (VR) experience. Yes, taking a field trip in the Niagara Falls or the Sahara Desert through mobile apps is no longer impossible thanks to VR apps.
- From firefighters to combat forces in the army to rapid action forces in the police, all of these crucial services can utilize VR based training to get accustomed to situations and take training on the appropriate response measures.
- When it comes to sales, the 3D product views in mobile apps can help businesses present their products more expressively and boost sales.
- Real estate and hoteliers now can utilize VR based immersion to convince users about the room ambiance to their intended customers.
How Can VR Impact Mobile App Development?
For any mobile app development company, it is the users or the customers that gain the highest priority and focus more than anyone else. The mobile apps always strive to achieve an effortless and intuitive user experience based upon easy visual learning and engagement. It is needless to say, VR based immersion plays a great role in delivering this intuitive user experience.
Optimum Team Efficiency
Though initially, people had such negative perceptions that VR would snatch regular jobs and would lead to the unemployment of many, the perception actually proved to be completely baseless. Instead of taking jobs VR in app development environments actually helped boost productivity and efficiency.
Thanks to VR, developers remotely sitting thousands of miles away from one another can stay in touch and can collaborate and communicate live real-time video. This is why it has been found that leading businesses and tech companies often find VR to be more effective for providing training on new skills that need practical exposure.
Interactive Campaigns
For mobile apps unleashing an engaging marketing campaign is equally needful and no app development company can shy away from this. Virtual reality thanks to its intrinsic nature of being communicative helps create new scopes of interactions with the intended customers.
Improved User Tracking and Monitoring
Thanks to VR based app interactions it becomes easier to track and monitor these apps. From tracking the on-screen taps while the user is still active on the app to following user activities and locations, there are numerous ways to track and monitor users through an engaging VR based app. An e-commerce app can simply use user locations and contexts to deliver a personalized shopping experience that helps the brand stand apart from the rest.
Though most of the app developers and mobile app strategists these days try to focus on the user purposes and practical benefits, it is the VR experience that allows them to track a lot of different user metrics. By tracking the deeper user interaction and activity data such as the user eye movement, more granular level user insights and activity landscape can be unfolded. These insights can further be utilized to create a more user-centric design and a more engaging user experience.
Conclusion
VR has not just bought a distinct value to the mobile app user experience and the development, the VR potential is actually in the process of completely transforming the mobile user experience. In the years to come, VR will be more integral to the digital experience in every walk of life.
