Companies are always looking for creative ways to draw more traffic and customers to their business hence the need for productive strategies. Aside from the popular use of marketing campaigns, search engine optimizations, and websites, most companies tend to adopt the use of video brochures for this purpose. Video Brochures are video contents that are embedded in a company’s publicity material such as invitations, pamphlets, or even actual company brochures. The video contents in the brochures are usually viewed on a micro-thin LCD screen that is contained in the publicity material. It is undoubtedly one of the best marketing strategies there is as it impacts a business positively in many ways. Here are some of the ways video brochures can be of benefit to business:
Google’s Preference: The majority of the content on the internet have been reported to be videos. There are even predictions that by 2022, the percentage of video content would have risen to 82% or more. Due to this, video links tend to pop up more when people look up things on the internet. So, if a company drops a video content on the internet and a competing company drops a post of similar content, the video gets seen first.
Simplify Products or Services to Potential Customers: A customer may be discouraged from patronizing a business simply because he or she doesn’t understand the product. Fortunately, a video brochure provides a clear explanation of the products and services offered by a business. Important information that will interest customers and clear doubts about the legitimacy of a business can also be included in video content to help further understand the essence of the business.
Expand the Range of Customers Reached: Young children and Senior citizens may be a much difficult customer base to reach when using a different marketing approach. However, with video brochures, these categories of customers can be well-informed about a product. No doubts that this will create a want for the products or services offered.
Increase Investment Returns: Unlike most marketing strategies that require lots of capital for execution, video brochures are actually quite cheaper and can be used over and over. This way, a company spends less on publicity and marketing but reaches a wider customer base. Eventually, the company will make more profit resulting in a much significant increment in the investment returns.
Contents for Media Platform: Video Brochure content can be recycled into smaller bits like clips or gifs and posted on a company’s social media platform. Oftentimes after watching a short clip or seeing a funny gif, viewers’ interests are piqued. This will prompt them to search for the source and subsequently lead to them learning more about a company’s business. Besides, video clips are nice online content that can help a company stay active and relevant.
Understand Customers: Once a company recycles content from video brochures and posts on a more interactive media platform, it is opening a chance for the customers or potential customers to give their input on the products on services. There are likes and comment sections that can help a company track how well-received their contents are. This will help determine their customers’ preferences and help modify the company’s services and products to satisfaction.
Build Customer’s Trust: There is a saying that “seeing is believing.” What this means is that a person is most likely to trust what he or she sees than what he or she reads or hears. So, a video brochure can help build customers’ trust and love for a brand since they become convinced of the products or services offered upon watching the contents.
Engage Even the Most Unavailable Customers: In addition to the fact that customers can be busy with their daily lives, some customers are just really lazy and unwilling to spare time to do extensive research that will, in turn, influence patronage. However, since contents are everywhere and can be compressed into short lengths, they are encouraged to watch them.
Long-lasting Effect on Customers: Multiple surveys have shown that an individual is able to remember more than 90% of content watched as opposed to the 10% of contents read. This simply means after watching a company’s video brochure; the customer will have a long-lasting memory of what the company offers and will most likely resort to patronizing the company.
There is no doubt that using video brochures will inevitably push the business of a company forward. Keeping that in mind, companies should ensure that the content in their video brochures is very captivating and straightforward. There are professionals available to make that happen, so seeking them is always a good idea.