Video advertising is one of the most popular advertising options for marketers today. It’s no wonder why either – with video advertising, you can show your product or service in its best light and tell a compelling story in just seconds. However, there are some essential differences between video advertising and traditional display ads that may not be apparent at first glance. In this blog post, we will discuss the advantages of using video over static advertisements when it comes to conversion rates!
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Key differences between video advertising and traditional display
There are some key differences between video advertising and traditional display advertising that marketers need to know before committing to one over the other. First, it’s important to understand how people engage with ads – generally speaking, users who skip through a pre-roll advertisement will not be interested in buying your product or service. However, if they take time out of their day to watch your video, they are more likely to be interested in what you have to say and will read the advertising copy on-screen.
Video advertising is different from traditional display advertising because it includes a personal message that can help convince customers rather than just an image or statement about the product.
Video advertising is more engaging than traditional display ads because it includes a visual and auditory element – it holds the viewer’s attention. The video ad is also more likely to be shared among friends because they can watch the video together.
Another benefit of using video advertising over traditional display advertising is that there are no distractions from other ads, which means your message won’t get lost in the sea of information and will be more likely to be remembered.
Video advertising also requires a more creative approach. You can’t just throw up an image or statement about the product and expect people to watch the whole thing; you have to tell a story, show off your product’s features, and explain how it works. It might take more time than traditional advertising, but it’s more effective and can build a more significant following for your brand.
Lastly, video advertising can be used to target specific audiences, whereas the traditional display is less targeted. This means you can spend more time advertising to the right people and less on those who will never use your product.
Types of video ads
- In-stream ads – these are pre-roll ads that play before a video starts.
- Pre-video ads – these are shown at the beginning of a video.
- Mid-video ads appear in the middle of a video and often have an interactive element.
- Post-video ads – these run after a video ends and typically offer more information about the product or service being advertised.
- Outstream videos – these can be seen on websites as banner advertisements or on social media sites such as Facebook.
In conclusion,
Video advertising has many benefits compared to traditional display ads, including capturing more attention and telling a compelling story. This is why video marketing in all its forms continues to grow at an astonishing rate. With this article, we’ve given you some of the most important reasons for using videos as part of your digital marketing strategy.
