How to Use Texting for Business Communication

Using SMS texting, businesses may reassure customers by providing them with up-to-the-minute information and reassuring them that everything is being taken care of. SMS can be used for corporate communications, including marketing and transactional messages.

SMS marketing

Sending mass text marketing messages to many recipients at once is a common practice for businesses using SMS for communication. Using a mass texting software is probably the fastest way to notify customers about a flash sale, special offer, new product release, or a request for a product review.

It doesn’t take long to develop a clever copy because you only have 160 characters to convey your idea. You select which consumers you want to send it to, press a button, and presto!

Confirmation for orders and shipments

For e-commerce businesses, SMS is an excellent option for sending out order confirmations and delivery notifications. Customers like the assurance that these messages provide, and they may even refrain from making follow-up inquiries as a result. Open rates for text messages are greater than for email, meaning your message is more likely to be read.

Emergency alerts

SMS is ideal for crisis communications because it relies on a cellular connection to send and receive texts. SMS is an attractive option for sending time-sensitive information because it is sent almost instantaneously.

Taking feedback

The Dreamforce conference, put on by Salesforce every year, is one of the most extravagant events of the year. The Appy Awards, which honor the year’s most excellent apps, highlight the celebration. The Best Partner App Prize was created in 2009 as an “audience choice” award. They decided to solicit votes by text message. Salesforce used Twilio’s API in just a few hours to create a voting system that was integrated into their app. Results were counted in real time after they received 19,000 survey responses.

Interaction with clients

You can utilize two-way SMS to start a conversation with your customers if you have it set up. Texting is a more direct and intimate way to communicate than emailing back and forth. For customer support representatives, texting can be a time-saver. For example, you may utilize SMS to manage new account registrations, communicate security PIN codes, solve technical issues, and more.

Announcements and reminders for appointments

Is your company losing money because of no-shows? Missed appointments are a significant concern in the beauty and healthcare industries. For appointment reminders, check out the reasons why SMS is so helpful.

Providing information

Email, intranet, or staff presentations are the most common methods for distributing internal communications. There are many reasons why an intranet is more challenging to access than an email. SMS may be an excellent tool for organizing shifts, reminding employees of upcoming meetings, and sending out safety alerts.

Closing deals

When people are counting on you for their eyesight, speed and clarity are essential. Some discount contact lens retailers use SMS texting to assist clients in acquiring the prescriptions they need at the correct time.

Text 1-800-LENS-111 for 24-hour assistance with purchasing contact lenses or renewing a prescription. Their website saw a 1000 percent rise in orders, and they’re able to deliver thousands of lenses on time every month thanks to SMS texting.