Do you have a great business idea and want to kickstart your website to reach your potential customers? While it is great that you want to expand your business online, it can be a hurdle to get your website in front of potentially interested people because nearly 91% of pages don’t get organic search traffic from Google. This means there is a high possibility that your website won’t even be found by people who may be looking for the service you provide. In order to be noticed, you have to get your webpage ranking as high as possible in relevant web browser searches. This is where SEO, short for search engine optimization, comes into play. You can also visit a professionalto optimize your site. Here we gathered some tips and tricks on SEO that absolutely everyone can utilize to optimize webpage rankings and get more organic search traffic.
The Importance of Keywords
First and foremost, you have to know what people are searching for in relevance to your business to know what to optimize. When people are looking for something on a search engine, they will type in “keywords.” The search engine will extract the webpages that include these keywords or closely related phrases. This means that your chances to rank become higher by how many relevant keywords you have on your website. To find the most effective keywords:
- Think Like Your Customer
Think of the phrases your customer would be searching for. Start with the most basic keywords. Once you form that list, you can check their monthly search volume and similar keyword suggestions in keyword research tools. You can branch this list out by checking the suggestions from the search engine when you type in your granular keywords. Also, check out the “people also ask” section to see what your customers thought pattern is.
- Check Out Your Competition
Examine which common keywords your competition uses in their title tags and meta descriptions. You can also check each of your competitor’s webpages on which keywords thair website ranks for, using keyword search tools.
- Understand Keyword Metrics
The monthly search volume of a keyword is not the only metric you should take into account. Another key metric that can be even more important is the traffic potential of the keyword. These two metrics don’t always go hand in hand. The true traffic potential of a keyword can significantly exceed the search volume in some cases. Focusing on ranking for the keywords that are proven to increase traffic will have a higher impact on organic search traffic results.
Well Thought Out Title Tags and Meta Descriptions
Title tags and meta descriptions are important in two ways. They help search engines to understand the content of your webpage and rank it accordingly, as well as acting as a teaser of your webpage to entice people to click through.
- They should be unique for each page of your website and be a clear summary of what your page is about.
- While it is important to place keywords in them to grab users’ attention, and help web browsers categorize your content, avoid keyword stuffing. Your title tags and meta descriptions should be readable and make sense to users.
- They should be compelling and inspire curiosity.
- Title tags should be around 60 characters, and meta descriptions should be around 150 characters to avoid truncation.
Creating Good Quality Content
Having good quality content on your webpage is one of the biggest advantages when it comes to SEO. Every page of your website should be dedicated to a relevant topic and consequently, the relevant keywords. This is where all your keyword and customer research will come in handy. Create content that you know your customers are looking for and that ties back to your business. Look at which subjects your competitors cover or neglect and think about how you can improve on the given information to stand out.
A primary parameter of search engines to determine if your website is worth a high ranking is the number of backlinks your website has. It shows search engines that your website is legitimate and worthwhile for users to visit. If you have good quality content that would add value to other related businesses or blogs, you can contact them to ask if they would like to link your webpage. This process however, can take time, and you should expect some rejections along the way. An easy way to get backlinks is to buyto get your webpage ranking faster.
In this article, we covered easy SEO techniques you can implement to get your webpage ranking better in web browsers. By putting in just a little effort, you can achieve a significant increase in your organic website traffic and outdo your competition.