How to Use LinkedIn for Your New Business

Currently, more than 30 million companies use LinkedIn for business, and it’s definitely not just for recruiting the best talent. 

LinkedIn can be used to promote your brand, connect, and engage with your target audience and, ultimately, to sell your products or services. 

Intrigued yet? 

You should be. With over 660 million members, LinkedIn is a social network that you cannot afford to overlook.

Not sure how to use LinkedIn for your new business? 

Keep reading to find out! 

Set up a business LinkedIn page

If you haven’t done this already, this is a crucial first step. In fact, having a business LinkedIn page is arguably as important as having a company website. 

You can create your page for free, simply using your company name and email address. Make sure that you fill in all your relevant details and optimize your profile with any key information. 

Target your advertising

As digital marketing strategies go, advertising on LinkedIn is unsurpassable, offering you the opportunity to target the exact industry, company size, and job role of the people that would typically buy your product or service. 

Suppose you are unsure about how to go about building an advertising campaign on LinkedIn. In that case, you may want to seek the advice of a trusted Linkedin Advertising Agency that can help you to identify your target audiences and actively reach them. 

Grow your email marketing list 

As a new business, one crucial element of your to-do list should be to get as many people subscribed to your emails as possible. Fortunately, LinkedIn offers you the perfect platform to do this. 

Simply, craft a letter that you can send out to any new connections (you can message up to 50 people at one time), saying thank you for connecting and including a direct link to your email signup service.

You can choose to write a personalized message for each new connection but be warned, this can be very time consuming. 

Post great content 

There is little point in creating a LinkedIn business page if you do not take the time to post consistent and high-quality content on it. Great content should be highly targeted with the aim to either solve a problem for your connections or show them how to do their job better. 

Try and be as original as possible and make sure that your content provides real value as this is the best way to achieve the results you want. 

Join relevant groups

No man is an island, and neither is a business. If you want to grow your number of connections and, more importantly, get the right type of connections, then you need to join relevant groups within your specific industry. 

Not only can this help you to gain valuable information on what people within your sector are talking about, but it also allows you to ask for help and advice from other new business owners.