Instagram plays an important role in social media marketing. However, not every marketer perfectly understands the nature of Instagram as a marketing platform.
According to Instagram, over 500 million users see Instagram stories every day. And these people are passionate about finding new products/services and trends.
Fifty-eight percent of these users develop more interest in a business or product after watching it in stories. And 50% said they have landed on a site to purchase a product after seeing stories about it.
Social media marketing agencies can use Instagram stories as it’s an incredible way to grab the attention of target users by putting up short, amusing and engaging videos.
Brands and individuals in the USA share short format vertical visual content that gets removed within 24 hours. With ads on Instagram stories, businesses increase their brand awareness, attract more visitors to their site, and tag items for easy buying directly from the app.
Social media marketing service providers love this feature because it fully leverages the phone screen to provide an undistracted canvas to deliver their message.
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How Can Businesses Use Instagram Stories?
Here are some top tips to optimize your IG stories for marketing purposes.
Create Content in Vertical Format
We know that you can reshape your existing content for stories which is fine if you are a beginner. Instagram automatically repurposes images and videos for the IG story format if a company wishes to run story ads.
However, good brands plan and shoot vertical images and videos from the very beginning. The good part is you can succeed even with fewer resources. According to Instagram, stories content filmed on smartphones performed better than studio filmed ads by 63%.
The reason is users find mobile-snapped stories from businesses more like the general content present on the app. Social media marketing is all about including what the audience expects to see. It helps businesses to produce a more friendly and less foreign experience.
Planning and Consistency
You might have heard it before, publishing posts according to a suitable schedule and following it is key to success in Instagram marketing.
Consistent posting makes it easy for your customers to view and interact with your content. Furthermore, your post appears at the top of the newsfeed and is more likely to rank on the explore page.
Creating an Instagram stories content calendar is the stepping stone towards driving more traffic to your business. A social media marketing agency uses a content plan so that its team members are never confused about what to post.
We understand that sometimes you have to put up content as soon as an inspirational idea pops up in your mind.
Here is our trick if you find a social media post plan overwhelming — categorize the content. Come up with a couple of themes or categories that you can publish.
You can designate a day for a specific category and keep repeating the schedule. Your Instagram audience will likely increase because of a good blend of themes and lack of repetition.
Use the Magic of Hashtags
Social media marketing services can include a lot of hashtags in their stories. Also, businesses can place a sticker above a hashtag to hide it, making it look decent while they still attract viewers through hashtags.
Using hashtags in your IG story will make you more visible than without hashtags. And don’t forget to tag your location in the USA in your story. It will offer users context to the story and increase your views.
Use Instagram Highlights
You have to save your stories as highlights if you want to keep them. Otherwise, they will disappear within 24 hours. The Instagram story highlights section is a special place where all your stories reside that you can view anytime.
Your Instagram account is like your business brochure. Highlights help you to display the best posts that describe your company.
Highlight it if you were a guest at a good podcast last night. Highlight it if you post valuable hacks every Saturday.
Ask your social media marketing services not to add all stories to the highlights. Instead, they should identify stories that perfectly narrate your brand story. If you have chosen < Save to Archive>, meaning your past stories haven’t been removed. Then, you should access the archive section to create a few story highlights.
If you haven’t made a highlights section, you can still utilize some older stories to create highlights. Go to your Instagram settings and tap on <Story> under the Privacy section. Otherwise, set your stories to save right now!
In case you don’t know, these highlights live at the top of a user’s profile, right underneath their bio. Social media marketing agencies can drive new followers from all over the USA to watch their clients’ IG story highlights, thereby increasing brand awareness.
With the highlight feature, companies can categorize or group their stories. In that way, new followers would know what you and your Instagram handle are about.
You might have noticed that users can pick a different cover for each highlight which will make their account look more attractive.
Do Not Post Instantly
After you take a photo or video, save it in your phone’s gallery and post it later. Don’t take photos/videos directly from the app and publish them at the moment. Instead, post them later when you are less distracted and hurried.
This simple and easy trick will help you add more background and effort to your story’s content. You will have more time to edit (add text, border) your post to make it highly interactive.
Renowned social media marketing agencies and experts use this hack to be more intentional with their posts and more focused during special moments.
Brand your Story
Your IG story should declare that it’s your brand/business. As a marketing person, you know the importance of branding. You can add a border to your story content in your brand’s color using the brush tool to show it’s you. To make sure enough people see the content you made, you can buy views on Instagram story. It will help you promote your account and build a recognizable brand identity quicker.
You can post the question sticker to your Instagram Live. The app offers an option to change the color of the text box of your question. You can throw some colors that make people recognize your business.
The Instagram market is saturated. By posting 15-second stories instead of regular IG posts, advertisers and businesses can make the most of opportunities to explore.
Instagram stories are highly addictive. Users keep binge-watching them without even realizing how much time has passed. Based in the USA, Digital gravity agency is a marketing company that knows how to use this feature in the best way possible to live at the top of users’ feeds.
We have expertise in increasing your business’s mindshare with immersive stories and earning more revenue on Instagram. Our social media team understands how to make the most of all features Instagram stories offer.
We hope this article has delivered many creative and inspirational ideas to social media marketing services professionals to maximize the potential of stories for marketing. Our tips and tricks can polish your Instagram stories to make them more compelling.