Categories: Business

How to use custom socks for rewarding and recognizing employees without breaking a bank

Turning a business into a successful one takes the time, effort, and dedication of a strong team. If you have been following business news over the last six months, you must have seen headlines about the great exodus of employees. And, if you are an employer, you might have experienced the phenomenon. Americans have been quitting their jobs in numbers, which you can see from the market research data; 20+ million employees said goodbye to their jobs from January to June 2022.

Why are so many people quitting their jobs? There are many angles behind the resignations, from taking advantage of government benefits to higher wages and reevaluating their priorities to not feeling appreciated at work post-Covid era. Although we cannot control everything, we can make employees feel precious at work.

No matter the economic climate, employee happiness at work is the number one factor for them working hard and staying at the current job for a long time. When employees feel unappreciated, their satisfaction level drops drastically. It starts a series of events, from being unengaged to grumpy and finally resigning.

Employee appreciation programs go a long way in making them feel appreciated and valued. You might think you need to spend a lot of money to accomplish the task. But, here is the good news: you need to be sincere and thoughtful. Cash and gift cards are easy to give; they don’t make lovely employee recognition gifts. People use them to pay their bills or buy other stuff, forgetting it quickly. They also hurt long-term employee engagement because they feel a sharp short-term boost lasting about 30-days, and the level drops off fast.

So, if cash is off the table, what is the alternative? You can build a smart employee recognition strategy with custom branded products. But, if you don’t want to spend or have much money; the solution is custom socks. It will ingrain pride and the feeling of being appreciated when you tastefully print your logo on them.

Why do custom socks work for employees’ appreciation?

  • More relatable:Custom socks make you more relatable to your employees. Since the product is helpful in their day-to-day lives, whenever they will wear the socks, they will think of your business. You will not be a faceless brand, only caring about making a profit; they will see you as caring, heartful, and taking care of its employees.
  • Wonderful marketing tool:Custom socks are also wonderful from the marketing perspective. As previously mentioned, whenever employees will use the socks, they will think of your business. When people like any brand, they talk with their friends, family, and acquaintances. Imagine all the free word-of-the-mouth advertisements you will get.
  • Versatile: Custom socks are easy to customize according to the occasion like Christmas, Thanksgiving, birthdays, anniversaries, milestone achievements, etc. By personalizing the corporate socks, you will appear sincere.

Now that we have convinced you to use custom socks in your next employee recognition program, follow these tips to make it a success:

  1. Understanding your employees:Regardless of the recognition efforts, you look to create, understanding your employees goes a long way to making the best corporate custom socks. By being employee-centric, you will manufacture the best socks that employees will find helpful, like, and appreciate.
  2. Creating tiers:You need to recognize people’s efforts within your organization, from executives and supervisors to receptionists, etc. You can create custom socks with materials like bamboo, silk, merino wool, etc. It will allow you to meet everyone’s recognition needs.
  3. Incorporate multiple ways: While it is wonderful to host an annual event to recognize achievements, you need to go beyond a once-a-year event. Here are some ideas:
  • We celebrate employee appreciation day in March.
  • The last week of April is Administrative Professional Week.
  • The first week of October is Customer Service Appreciation Week.
  • Birthdays are wonderful to appreciate employees; you can host them individually or monthly according to your company’s size.
  • Monthly or quarterly staff meetings are also marvelous for recognizing outstanding performers and giving custom socks together with other gifts.
  1. Be personal:Even if you are giving the same custom socks, you can make the gifting process unique. You can customize them with the recipient’s name or include a hand-written note; employees will appreciate the gesture and make them loyal to your brand.
  2. Consider demographics:Although socks are unisex products, it would be appreciable if you created them in different sizes, colors, and styles. E.g., you can give over-the-knee socks to female employees and dress socks to males. You can gift ankle-length socks to someone younger and calf-length socks to people in their 50s.
  3. Understanding roles: Think about your employees; if a person sits at their desk or stands in the factory. For people working long-hours standing, compression socks are incredible for their comfort.
  4. 7. Use packaging: Proper packaging shows the extra effort you made for your employees, not taking the socks out of the box and distributing them while wrapped with paper. Packaging will add value to the product making it seem more expensive.

Creating a culture of recognition:

However you decide to recognize and honor employees’ contributions, it does not have to be elaborate and expensive. But, you require high-quality custom socks; you can not give generic or cheap socks and expect them to feel valued. Whether you have a lot of funding or a modest budget, EverLighten will help you create high-quality socks with your business logo. They have been manufacturing custom socks for eighteen years for startups, large organizations, nonprofits, sports teams, celebrities, etc.

Jan Richardson is the VP of Operations in Global Results Communications Company. They were looking to create custom products, including custom socks, to reward and recognize their employees for winning the prestigious Marcon Platinum award for excellence in quality, creativity, and resourcefulness. They gave us their company’s logo, and our in-house professional designers helped them finalize the design. We produced high-quality custom socks and other items for their hardworking employees with our advanced manufacturing facilities. Jan Richardson was delighted with the products; they turned out the way he imagined. Check the full story here, https://everlighten.com/blogs/success-stories/jan-richardson.

Best pricing: They are a factory for producing custom socks and not intermediaries, ensuring customers always get the best prices.

Quality in every product: They use top-quality materials and the latest processes to produce socks.

Fast turnaround time: They provide the quickest turnaround time for every order.

24*7 support: Customers can contact them 24*7 for their queries resolution; they reply within half an hour.

Real people, outstanding service: EverLighten loves helping; they offer various options.

Designs to impress: Your sock’s design will look as you imagined with help from in-house designers.

No minimum order requirement: You can order any number of socks you need; they accept every order without a minimum limit.

Worldwide shipping: They deliver worldwide, and customers can track their orders online with an order tracking tool.

For more information, queries and design, visit https://everlighten.com/collections/custom-socks.

Ethan

Ethan is the founder, owner, and CEO of EntrepreneursBreak, a leading online resource for entrepreneurs and small business owners. With over a decade of experience in business and entrepreneurship, Ethan is passionate about helping others achieve their goals and reach their full potential.

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