Traditionally we’ve always visited restaurants in person for trying new dishes, for the convenience factor, or for the experience during travel. But the modern digital age has totally changed the way business is done in general, and this includes restaurants. It’s now possible for anyone to start an online food delivery business, which is in essence, an online restaurant. Taking shared commissary kitchen or cloud kitchen is a particularly great idea in these trying times we’re going through, when it’s safer to stay at home, rather than going out to visit restaurants.
The best part about the online restaurant is that it’s not capital intensive. You don’t need to put in a lot of money to start this type of business. Whatever capital you put into it will truly benefit only if the cooking is good, the delivery is on time, the method of ordering is simple yet attractive, and the customer satisfaction is top-notch. Interested? In that case, let’s go through the steps to start your own food delivery business from home.
Decide your menu
The menu is the soul of your restaurant. It’s what distinguishes it and makes it stand apart from the rest. Thus, this is the first thing you should be focussing on. Do you specialize in Asian cuisine like Indian, Japanese or Chinese? Or Continental cuisine like French or Italian? Whatever your idea is, make sure it’s unique. Work on a signature dish that’s unique to your restaurant if possible.
Understand your customer
Make sure you know who your target audience is and whether your menu will be able to cater to them. Do your customers have alternatives available to them that outshine your offerings? Do your customers have a preference for a certain style or type of food? Do they have the potential to become regular customers? Make sure all these questions are answered positively, editing your menu in the process as and when required, before going to the next step.
Build your brand
While the menu is the soul of your restaurant, the brand is its identity. Work on creating an easy-to-remember and memorable brand name for your restaurant, along with an attractive logo. Make a catchy tagline that gives more life to the brand. The most important part here is the establishment of a beautiful website for your restaurant. You can accomplish this by using a restaurant website builder and creating a visually appealing cloud kitchen website. Make sure your website is user-friendly on phones too.
Ensure legal compliance
Depending on where you live, read up on the laws and consult your attorney to ensure you’re doing it all legally right. Register your business if you must, making sure you’ve attained all the required licensing. Plan for accounting, banking, insurance, and filing of taxes and returns.
Figure Out Your Logistics
Punctual delivery is vital to establish a happy and satisfied customer base. Initially, you can choose to deliver yourself, but after your business grows, you have the choice of either hiring delivery people of your own or getting linked with a third-party delivering partner.
Gather Required Equipment
Depending on your menu and the size of your customer base, invest in the specific utensils and the ingredients required for your menu. Another important factor here is the packaging. Make sure you purchase high-quality boxes for the food, to ensure it reaches the customer all nice, sealed, and warm. Microwaveable containers are desirable here. For extra branding impact, make sure your logo and tagline are printed or stuck on the boxes. This makes for a memorable experience for your customer, who is likely to order again and even become a regular customer if they’re satisfied overall.
Now that you’ve decided on your menu, invested in working resources, and have built a website, you’ve got to promote your business. What better medium is there than social media? Social media ensures you reach your target audience more effectively and with little to no extra cost. Make sure you curate your social media profiles with beautiful photographs of the food, positive customer reviews, and any other aspects of your choice.
Apart from social media, there are other means too, such as newspaper & magazine advertising, pamphlet distribution, etc. Whatever it may be, make sure they’re effective and make financial sense. And voila! There you go. You have just created your own online restaurant. Don’t forget one thing. Be committed to its growth patiently and soon, you’ll have a winner if you do it right!
The digital world has made it incredibly easy to establish small businesses such as this. Who knows, maybe this small business of yours could potentially go on to become an empire! We live in an age where we have all the resources we require to build something worth remembering. So make sure you make full use of it. Hope this article was useful and wish you the best!