Many video bloggers choose YouTube as a platform for posting their content. This hosting allows you to publish quite long works, offers a lot of tools for analytics. However, this is not the only thing that attracts vloggers, because one of the goals of content creation is its monetization.
Shooting a video is a costly process, especially if you have to travel or review any products to create it. This is the reason why making money on YouTube is so important. This is the only way a blogger can develop an account and push the boundaries for creativity.
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Options for generating income on YouTube
When you visit website, you probably see an advertisement. Not only advertisers are interested in its placement, but also viewers and the platform itself. A vlogger account on YouTube is a platform for publishing ads and it also helps to present them competently to the client.
For example, it is common practice for vloggers who make reviews of cosmetics to collaborate with manufacturing companies. The video format helps not only to show the product, but also to make a recommendation to potential customers, which will certainly influence the decision to buy. This format of advertising is always more effective than just a banner. Product information and links to the site can also be doubled in the description.
Companies are interested in cooperation with vloggers because it is:
- inexpensive;
- makes it possible to attract the target audience;
- does not require the manufacturer to create creative content, since this work is taken care of by the blogger.
These are the kinds of campaigns that bring the lion’s share of video makers’ income, but they are not stable.
YouTube monetization is a broader concept, as it includes several ways of making a profit. The main condition is compliance with the rules for publishing content, since the platform conducts regular checks. The first step is to apply for an affiliate program, which opens up a lot of opportunities for vloggers.
Monetization conditions in 2022
At least one video must be published on the channel to participate in the affiliate program. After that, YouTube will check the content for compliance. It is worth noting that such work is performed regularly, and therefore it is possible that you may be refused cooperation in the future.
Ads often appear when you watch a video. It is indicated in yellow on the line showing the duration of the video. This is the first source of possible income, since the vlogger receives money for its placement.
Also, another tool is the placement of merch on the page, or rather its showcase. This option is relevant for bloggers and large companies that sell their own goods. With proper scripting, it is possible to convert viewers into potential buyers and generate income.
According to consumers, one of the popular problems of the platform content was advertising. YouTube has found a solution and offers to buy a premium subscription, where no such videos will be displayed. Every vlogger can also generate income from this by offering this service to their audience.
Another way to support creative accounts is through a premium from YouTube. Every year, a budget is allocated that is distributed to vloggers for the most popular video on the hosting site. Popularity is assessed by counting the number of:
- likes;
- views;
- comments.
It follows that the content creator is motivated to make a video that interests the audience. With high coverage, it can get into recommendations, attract new subscribers, and later bring in profits.
It is important to know that each of these options has separate conditions. A video can qualify for payments only if the minimum number of subscribers on the channel as well as their age are met.
Overall, YouTube opens up a lot of opportunities and supports creativity. In addition, the hosting has a well-thought-out algorithm for publishing materials and a user-friendly interface.
