If you are not implementing trade shows to scale your business, then you are missing out. Trade shows is the ultimate platform for end users and key decision makers to get in touch with you face to face so they can communicate with your business and find out straight away whether your products or service is the right fit for them. Without 10×20 trade show booth, you could be wasting your money on digital ads that do not convert, so consider giving trade shows a go. We have five key tips to help you maximize results at trade shows, these include choosing the right events, partnering up with a reliable supplier, assembling the right sales team, experiment different strategies and consider the long-term benefits in exhibition more.
- Choose right Events
Different events will yield different types of audiences and exhibitors, some will focus on trade-only and other events will focus on maximising foot traffic that includes the general public. Before you select an event, do your research, and read up on the previous years trade show report as it will give you statistics on what the key advantages are then you can decide whether those fit within your criteria that will help scale your business effectively. There is nothing stopping you from going to all events, depending on the type of event it may just affect the information you display and the way your pitch strategy.
- Partner Up with a Reliable Supplier
When exhibiting for the first time it can be difficult because you won’t have any experience on how things are done and how much things cost. Partnering up with a reliable supplier would help you head in the right direction; they would have industry experience and be able to offer you relevant solutions to help make you get the most out of your event. The right stand builder will understand your core goals and provide solutions that work, their understanding of how things are built, and their associated direct costs will also provide you valuable information for you to make the right financial decision regarding your future custom exhibition stand.
- Assemble the Right Sales Team
Assembling the right sales team could be the make or break of a successful trade show. Think about it, your sales team is a customer’s first point of contact when they first approach your booth – this makes it critical to make sure your sales team says the right thing and creates the right impression about your business. As the owner of a business, you will not have time to directly speak with every customer – instead your time can be spent on training your sales team so they can fully understand process of what their role is, then you can take on more clients and scale up your business.
- Experiment with Strategies
Every business is different and there is no one strategy that will work for all businesses, therefore it is important to give yourself the chance to experiment and test different strategies. Without trial and error, you will never know what the potential could be – it could be just a small adjustment and once you find the right move you will then know what you need to do to compliment that and easily scale up your business. Think out of the box and try something different to see how your audience react, analyse the statistics then make an informed decision to scale it up or move onto the next idea.
- Consider Long-term Benefits
Trade shows are about visual presence, the more you attend the more familiar and memorable you will be through the viewer. Being a frequent exhibitor will enable the curiosities of frequent visitors that attend expos, they will start to see you at several events and will want to find out why. Continual participation in events will also solidify your foundation in the industry, in the viewers eyes it would indicate that you are not going anywhere and subliminally conveys trust that you have no plans to suddenly close shop.
If you own a business and are looking to scale up, then exhibiting at trade shows are a no brainer. We have provided five key tips for you to consider that can help maximise your results, act now to get a head start so you have enough time for considering different options. The last thing you want is to rush into it and not be prepared for different scenarios that could happen, first impression matters so use that to your advantage.