Guerilla marketing sounds like a scary approach to getting consumers’ eyes on your product, but it’s actually quite useful. Entrepreneur tells us that guerilla marketing is a method that shirks the accepted, conventional standards of marketing for something new and bold. It gets the name from a type of warfare common in embattled countries and deals with using unconventional tactics to defeat the enemy. Marketing is, essentially, a battle of brands, so guerilla marketing isn’t so bad a descriptor, all things considered. On social media, you can manage to get your guerilla marketing done for cheap. In this article, we’ll explore the best ways to achieve this.
Host Giveaways
Once you start giving away free stuff, people will come in droves to collect. Beauty brands tend to benefit the most from these marketing gimmicks since women like trying new products. What’s more, giving away free stuff will get you noticed by a large volume of people and may even increase your followers. Time Magazine mentions that giving away free stuff increases the goodwill of consumers, building a customer base, and solidifying their loyalty. In a brand marketing campaign, nothing could be more profitable for the long-term prospects of the brand.
Live Videos or Webinars
Social media has advanced far beyond its original media and now includes embedded or streaming video as a way to reach out to consumers, even those looking for hyperbaric chambers. Live video and webinars make for a closer relationship between the consumer and the brand. Additionally, it has the benefit of offering information for free. Remember what we said about goodwill? Free webinars fall under the same category, allowing the business to connect with its buyers and inform them about the state of a product or the industry on the whole. These webinars or live videos also allow for live communication, utilizing social media to its fullest potential for engagement.
Use Trending Topics to your Advantage
These days, almost every social media channel has a trending ticker that helps you see what hashtags are most popular on the platform. Hashtags are how topics are delineated, and by finding one that you can use to promote your brand, you can get a lot of feedback. This tactic does come with its own caveats, however. Social media can be a volatile place, and adopting a hashtag without proper background research could lead to a meltdown. Commenting on trending topics is admirable, but only if you’ve done your homework about the subject. Approaching this lightly could get your band “canceled.”
The Effectiveness of Good Guerilla Marketing
Guerilla marketing has the potential to be massively influential if done correctly. Unfortunately, like many other advertising techniques, it can be hit-or-miss. However, to its benefit, it doesn’t require a massive investment as a buy-in. Most small businesses rely on guerilla advertising because it’s cheap, and even if it doesn’t work, the company doesn’t lose a lot of its advertising budget. A sustained guerilla advertising campaign can work conders for a business’s public image. The only thing the enterprise needs to be aware of is how its campaign impacts their core demographic.
