Online reputation repair isn’t rocket science, but it is essential to the success of your business. Don’t let one or two mistakes mar your presence online. If you’ve been struggling to upkeep a pristine reputation, we can help.
Keep reading to learn everything you need to know to boost your reputation.
1. Respond to Reviews
It might be hard to bite your tongue when you come across negative online reviews, but it’s important to do so. Once you have had time to cool down, write a response to the reviewer. Resist the urge to place the blame or be petty as potential customers will be reading.
A whopping 97% of consumers read product reviews when purchasing items online. When business owners respond to reviews, it builds trust with customers. It also gives you a chance to right a wrong.
Don’t be afraid to respond to positive reviews, either. Gratitude goes a long way and customers love seeing business owners interact with consumers.
2. Get More Reviews
Consider ways to get more Google reviews. The more reviews your business has, the more potential customers feel they know what you stand for.
Follow up with buyers to see how they like your product. They will be more likely to leave a review if they see how great your customer service is.
Consider placing a shortcut on your website to the review site of your choosing. The less work the consumer has to do, the better. Make it simple for them.
3. Showcase Positive Reviews
When you get a positive review, don’t be afraid to brag about it. Repost the glowing review on all your social media accounts.
Showcasing your review shows potential customers why other consumers love your business. It also allows you the chance to show your gratitude for customers.
4. Get Good Press
If you’ve made a mistake that reviews can’t fix, you may need to hire a public relations company. A PR strategy can go a long way when it comes to both large and small business online reputation repair.
A PR company will boost your brand and provide online reputation management.
Take a look at the Twitter feed of Wendy’s, for example. Their social media team creates hilarious tweets that are shared thousands of times. Every share reaches more people that can translate to future customers.
5. Go Into Problem Solving Mode
It’s your duty to right the wrongs when you receive a bad review.
Your response doesn’t need to be essay-length. Short and succinct will do.
First, thank themby name for their review and empathize with their situation.
“Thank you, Bob, for your review. We are so sorry to hear you had a bad experience, but thank you so much for bringing it to our attention. We understand how frustrated you must be, but we hope to make it right.”
Leave your phone number so you can speak one-on-one about their experience when they’re ready to call you.
“We’re sorry we failed to meet your expectations but would love another chance to earn your business. Please give me a call at XXX-XXX-XXXX so we can provide you with the exceptional service we’re known for.”
Start Repairing Your Online Reputation Today
It’s never too late to boost your company’s online reputation. You should be well on your way once you put our tips into action.
Keep reading our blogs for more helpful tips for entrepreneurs.