Increased connectivity is one of the most beneficial aspects of the internet. Users can now discover new music and follow artists in new ways, while artists can connect with their audience in new ways. This has resulted in a shift in the way music is promoted, particularly for independent artists. Instead of attempting to capture the attention of record labels in order to reach the general public, independent musicians can connect directly with their fans and make their voices heard in a crowded industry.
Promote your music
When your music product is finished, it’s time to share it with the rest of the world. While it’s natural to want to release something as soon as possible, it’s critical to stick to the release schedule so that everything goes exactly as planned. If you have a perfectionist streak, now is the time to let it loose.
Promote your music on Instagram
To get started on Instagram, choose a name, upload a photo that represents you and fits the visual style of your project, write a brief bio, and include a link. This will depend on where you want to drive traffic, so the best option is a page with all of the important information, such as Artist Hub. You can also use the link to promote specific things, such as a new video or a playlist that includes one of your songs. You can always change the link back to your old page or to a more recent event you want to publicize.
Next, decide what you want to post and how often. You probably already have an idea of who your fans are and what they like, so keep that in mind when adding content. They may want to see outtakes from a recording, videos of a rehearsal, photos of your recording studio, or take a look at the notebook where you write your lyrics. Fans love everything that goes on behind the scenes, so don’t be afraid to share your creative process. And remember to use relevant and popular hashtags to make your posts easier to discover.
How to promote your music on TikTok
TikTok is special because, although it is not an exclusively musical platform, almost all content is accompanied by some type of music. In addition, the platform makes it easy for its users to use and reuse musical content, so if your song starts to gain momentum, it can end up going viral.
The best way to take advantage of this advantage is to choose songs with a catchy motif or a hooky rhythm and add them to the TikTok library, so that users can discover and use them. You can also follow other accounts to build a fan base, interact with other people’s content, use hashtags to promote yourself, or create challenges related to your music, plus they have a big ecosystem of tracking tools to simplify the task.
How to promote your YouTube channel
YouTube has made the lyrics of “Video killed the radio star” its own, capitalizing on the incredible popularity of video clips. If you want to reach a young audience, there’s nothing like a professional-looking video.
YouTube also works as a search engine, so it can be a very valuable tool. By following the correct SEO guidelines you can rank high in Google search results.
The most important thing is to find your niche, stay authentic, engage with your audience, and find new ways to give them the content they’re looking for.
How to promote your music on YouTube Shorts
YouTube Shorts is a platform that sits somewhere between TikTok and YouTube. You can share snippets of your music for people to use in their videos, just like on TikTok, which helps you reach more people and gain new fans without the pressure of perfect production. All you need is a smartphone, some music, and some ideas.
How to promote your music on Facebook
Unlike the social networks just mentioned, people don’t naturally discover music on Facebook. But that doesn’t have to be a problem, as your fans also hang out on this platform and you can use it to give them more access to you and your music. You can share longer content, such as more elaborate reflections or music-related ideas that might not fit well on another platform. If your fans participate in the comments, you have the opportunity to establish a more authentic relationship with them.
This does not mean that you have to limit your activity to interacting with people who follow your page. If you have the time and budget, you can pay to promote posts or create targeted ad campaigns to reach potential fans in your country or abroad.
How to promote your music on ClubHouse
The latest social network, Clubhouse, is an audio chat app with great potential as a marketing tool. That’s because more and more people are interested in making an authentic connection—especially in the age of COVID—and that’s exactly what Clubhouse offers.
For example, you can visit chat rooms to connect with people in the music industry, join a panel to talk about your creation process with other artists, or even be the moderator of your own room and invite your fans to talk with them or show them what you’re working on. It doesn’t have to be just talking, you can also organize workshops, jam sessions, launch parties, rehearsals with your group, etc.
How to plan the promotion
If you are willing to spend money, your best option is digital advertising. When buying ads on Facebook or Instagram, you can choose in advance how much you want to spend on advertising or promoted posts and only go over that limit if you see that it’s working. Another option is Google Ads, which works on a pay-per-click system whereby you only pay for the number of times the ad has been clicked and not for the number of times the ad has been displayed. Last resort is to buy SoundCloud followers that are real and will help you reach more engagements.