If you are reading this, chances are you already have a mobile application and you may have already tried your hand at promoting your app. However, even after these measures were applied, user growth as a result of the campaign left much to be desired. The allure of the big numbers seen in influencer marketing statistics has eluded you, leaving both a bitter taste in your mouth and a clear hole in your marketing budget that doesn’t really show your efforts.
You want to create demand for your applications of course. You are looking to increase downloads, add value, and retain users. However, most app developers view mobile advertising through the lens of “in-app advertising” and see it as the only viable tactic to grow their audience and increase the number of users. But we’re here to tell you there’s a better way: influencer marketing.
For many, this may not come as a surprise. Influencers have proven incredible value when it comes to promoting apps on social media. However, many brands remain wary of investing heavily in this tactic for a variety of reasons. Whether it’s inexperience, a lack of a clear brand vision, or just a fear of the unknown, too many brands still look outside and envy as their competitors run well-run influencer marketing campaigns and gain market share.
Choose the ideal influencers for your campaign
Influencer marketing is the epitome of digital marketing in this modern world. And when you partner with influencers, you should definitely find the right influencers for your application. You can use many different strategies, but there are several tried and true methods to start with that will help you move in the right direction.
Search social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and more for groups and communities with common interests. The ability to effectively define one or more of the relevant categories your application falls into will directly determine the success of this practice. Pick the best keywords related to your branding efforts and start your search.
The hat matches your brand
Research has shown that users tend to spend much more time on social media sites than on traditional web pages, which is a good reason to start researching social media platforms. Which social networking site you ultimately decide to focus your efforts on can be challenging. Different influencers have different audience concentration on certain social platforms. As such, deciding which networks are most effective for your advertising efforts should have a direct impact on which influencers are the most ideal and best to target.
Incentivize your users
Encouragement breeds action. So give your users an incentive! Influencers are ideal ambassadors for sending out stimulating messages on social media. When it comes to social media, influencers are like the tough guys. Think of it as if you were hosting a party and inviting certain people of status and prestige who speak well of you and your work. And we’re not talking about generic seminar-style presentations that echo your message. Influencers provide immediate added value to our brand content when they provide rich message incentives to their audience. They have an innate ability to convert skeptics into believers.
Tell a story with your social content
Influencer marketing and storytelling go hand in hand, and being able to tell a story is paramount to your influencer marketing efforts. Attention spans are shrinking rapidly every day, so your brand should make an immediate impression if you’re hoping to get them interested. People love to hear stories that relate to their lives, and finding these touching moments to translate into history is critical if you hope to get the most out of your partnership with an influence. If they can effectively tell your brand’s story, a successful campaign is almost guaranteed.
Conclusion
Social media usage is at an all-time high and, accordingly, brands are trying to connect with them through these platforms. Influencer marketing application is an ever-evolving world that influences the behavior of multiple platforms. The platforms that are most popular today may become secondary tomorrow. However, influencer marketing is an evergreen strategy. And you don’t have to have a huge budget to take advantage of influencer marketing. So what are you waiting for?
