The world of email marketing is thriving at a very fast pace and you will be surprised to know that the overall spending on email marketing is going to increase by $1 billion by the end of 2019. Emails have always been one of the most important parts of marketing and even in the modern era, they are proving to be very effective for each and every type of business.
The marketing results back up the effectiveness of the marketing campaigns and they always give better results. From the past 10 years, the response rate of direct emails has been on the rise but this doesn’t mean that you should start working with any type of direct email printing service. There are many different types of direct email printing service providers out there and it is your responsibility to choose the right one.
So, let’s see some of the important things that you will need to look at while choosing direct email printing services.
Type of equipment used
The only thing that should challenge you in your direct mail campaign should be your imagination, not the type of equipment used by the direct email printing company. The modern printing market is flooded with high-tech and advanced printing equipment and your printing company must be equipped with such equipment.
The color continuous from the inkjet, the web offset, and even the large format presses should be up to date so that you can make the most of your direct mail printing efforts. So, before making the final decision on a company, ask about the type of equipment chosen.
Capacity
If you are sure that you are working with an ideal printing company then you will never have to worry about the amount of getting direct emails printed. A good printing company should be capable of fulfilling your printing demands, regardless of its volume.
This will allow you to be sure that you can trust your printing company, regardless of the size of the project. And if your printing company will be capable of printing only small batches, then you will have to keep switching from one printing company to another and it will become very complicated.
Experience
You should never work with a printing company that has no experience in the direct mail domain. There are surely many printing companies out there that will be ready to provide you their printing services but if you will choose a company that has never dealt in direct mail printing then things can easily spiral out of control.
An experienced printing company will be aware about the printing process and the complications that come along with direct email and this is why they will be able to provide you a seamless and result-oriented service.
Price
You should know that direct email is one of the most affordable and productive marketing tools present in the modern era but this doesn’t mean that you will ignore the price charged by the direct email printing company. Different printing companies will charge different prices and this is why you will have to be sure that you are choosing an economical option.
You can simply compare the price charged by 10–12 printing companies out there and then come up with an average price. This will allow you to choose a printing company with the right pricing model.
Choosing the right printing company is not rocket science. All that you will need is the basic knowledge of the printing industry and the parameters mentioned in this blog post. With the right printing company, you can make email printing more productive.
