Did you know that about 91% of small business websites are not mobile optimized?
This statistic should worry you if you’re a small business owner with a website. Not being mobile optimized means that your website is not accessible or viewable on mobile devices, like smartphones and tablets. This can lead to lost customers and revenue.
And this is just one area where your website might not be optimized. There are many other areas, like speed, security, and user experience, that can also be optimized.
Luckily, there are ways to optimize your website so that it meets all of these standards. Here are some tips on how to optimize your website:
Table of Contents
Mobile First
Since March 2018, Google has been using a “mobile-first” index to rank websites. This means that your website’s mobile version is used to determine your rankings, rather than your desktop version.
If you don’t have a mobile version of your website, now is the time to create one. To make your website mobile-friendly, follow these tips.
Use responsive design. This means that your website will automatically adjust to any screen size, whether it’s a desktop, laptop, tablet, or smartphone.
Scale images and videos. Make sure that all of your images and videos are the correct size for mobile devices. If they’re too large, they’ll take too long to load.
Use a simple design. Keep your website’s design clean and simple. Avoid using too many colors, fonts, and buttons.
Improve Web Speed
The speed of your website is important for two reasons. First, it affects your search engine rankings. Google has stated that site speed is a ranking factor, and faster websites tend to rank higher than slower ones.
Second, web users are impatient. If your website takes too long to load, they’re likely to click back and find a different website.
To improve your website’s speed, start by compressing all of your images. You can use a tool like TinyPNG to do this. Then, make sure that you’re using a fast web host. SiteGround and WP Engine are both recommended by WordPress.
Link Building
Link building is the process of creating links to your website on other websites. These links act as votes for your website, and the more votes you have, the higher your website will rank in search engines.
There are many ways to build links, but one of the most effective is guest blogging. This involves writing a blog post for another website in your industry. At the end of your post, you can include a link back to your own website.
Not only does this help you build links, but it also helps you get traffic from another website. If you guest blog on a popular website, you’ll likely get a lot of visitors to your own site.
Hire Professionals
There’s a lot that goes into optimizing a website, and it can be tough to do it all yourself. If you’re not confident in your ability to optimize your site, consider hiring professionals.
Web optimization companies can help you improve your site’s speed, design, and ranking in search engines.
So, if you’re looking to take your WordPress website to the next level, consider hiring a web optimization company.
You can get more info about WordPress web optimization services here.
Optimize Your Website Today
Website optimization is important for any business, big or small. By following the tips in this article, you can ensure that your web performance is up to par and that your website is ranking as high as possible in search engines.
We hope you’re now ready to optimize your website. For more tips, be sure to check out our other blog posts.