Did you know that 68% of interactions consumers initially have begun within a search engine? This makes launching an SEO campaign more critical now than ever.
After you’ve created an SEO campaign, the real question is how you will manage its success. We’ve created a list of the top SEO metrics that will yield data about your company’s SEO performance.
Read on now and learn how to work these metrics into your SEO campaign management strategy.
SEO Keyword Ranking
When you create the pages of your company websites, you must research the top-ranking keywords in your industry and use them. You will want to use primary keywords, which are the ones that rank the highest, and use some secondary keywords as well.
Secondary keywords still have a large search volume, but not nearly as much as the primary. Once you optimize your website, keep track of the rankings of each keyword using a checker tool.
When you track the keywords, you can gain insight into if you’ve chosen the right ones and how many consumers are discovering your website and additional links. If you’re not showing up in rankings the way you want to, you can revisit your chosen keywords and make changes as needed.
Website Conversion Rate
Once you get people to your website, the end goal is to convert them into paying customers. This means one of the ultimate ways to measure the success of your SEO campaign is to monitor the number of visitors that visit your website to convert into customers.
Another factor to keep in mind when studying the conversion rate of your website is the number of conversions that occur from:
- Organic traffic
- Paid traffic
If one is working better than the other, you can ensure you increase the strategy geared towards one specifically moving forward for future campaigns.
If you have a high website bounce rate, something you’re doing isn’t working the way you’d hoped. Bounce rate refers to the number of visitors that leave your website right after landing on it.
This means they’ve not taken the time to view any of your website’s other pages. If you find that your bounce rate is high, there are some ways to improve it:
- Performing an SEO audit to increase website loading time
- Redesign the landing page to be more engaging
- Ensure the query and landing search page align
When you do these things, you can reduce your bounce rate and increase the number of people on your website. If you’re unsure of how SEO works, you can click here to learn more about it from skilled experts.
How to Measure SEO Campaign Success?
After you create and launch an SEO campaign, it’s only natural you want to monitor it to ensure success. We’ve listed some metrics to watch that will allude to whether your campaign is working the way it should.
Want to learn more about SEO or other business-related topics? Check out our different blog sections now.