The key measures in measuring your brand is social media analytics. There are a ton of things along with just measuring social media KPI’s. I’ve discussed some below:
Key Areas to Use Social Media Analytics
Social Media Managers and their teams need to focus on important areas benefiting their business. If you are unable to decipher which areas satisfy your business needs below is a list compiled to focus on some key areas.
The main analytical areas include:
1.Knowing Your Audience / Social Media Listening
You need to know about your audience. What their perceptions and interests are. It is about getting to know them on a personal level. After learning about them you could segment them to make your interactions personalized towards them.
This approach drives your business by letting you build up accurately on your marketing strategy focused on your audience and increase organic traffic, just check it with SEO checker . Personalizing content is the new norm. Knowing what your audience wants and how to get it to them is the key to effective branding. Discovering trendy content on web will help you gather more audience than writing on your target field.The easiest way to discover what people are talking about is through content discovery and get the content written accordingly. So what techniques to know to find your audience:
Identify Your Ideal Customer
You need to ask yourself what age groups I am targeting. What is their average income? What are their common interests?
Let us look at one famous social media network:
Facebook Audience Statistics 2019
Research shows Facebook is still the largest used media platform. Based on the total population a full 30% of Facebook ad audience, is aged 25 through 34. So next time you want to find your audience target them on Facebook.
Similarly, you can use twitter and Instagram audience statistics to target your particular demographics.
Determine Your Audience Size
Facebook ads are helpful in showing your data about your target audience. You can decide which size is helpful for which content. You might want to decide where to start: large and target your whole audience or create a narrower audience according to your content. A popular source of gaining customers nowadays is through LinkedIn retargeting in social media via link shortener. You can retarget your traffic and create leads out of them.
However, it is best to target and focus on an engaged narrow audience and make the best out of it.
Survey Your Customers
It is best to design and survey and float it on different social media platforms. You can also use free tools like SurveyMonkey or Google Forms to collect your answers. Using customer surveys is a crucial part of any online businesses strategy as it allows you to adjust your strategy based on your audience needs. The more followers you have, the more survey respondents you get which means the better accuracy of the survey results.
For instance, if you were interested in building an online course but weren’t sure exactly what topic would be most beneficial for your audience, survey responses could dictate the direction of your future online course production.
Research Online Behavior
It is important that your company study infographics that provide information according to your needs. MarketingCharts is useful to see the makeup of the top social media channels based on gender, age, education and more. Check it out!
Some crucial Performance Metrics to measure:
- Analyzing your content on numerous social media platforms and measuring its effectiveness.
- Determining what percentage of your audience members are actively engaging. Learn more here on how to calculate your engagement rate.
- Number of click-through on the blog posts and computing the website traffic landing from your social media account.
- Assessing increase in community and how much of it is related to the social media team endeavours.
3. Social Competitive Analytics
So are your competitors acing it or faltering or somewhere in between.
Knowing about your competitors keeps you ahead of your competition and gives you an edge over your audience. Social media analytics is a great Tool way to know what your competition is offering.
Benchmarking is a common technique used to assess your business performance vs. your competitions. Evaluating what strategies are making them successful or not will help you save time and money and focus you on what your audience really needs. So business needs to be proactive in doing benchmark analysis regularly.
4. Paid Social Media Analytics
Setting a realistic social media budget is directly linked to your ROI. Are you happy with the returns your business is making or is it time to reevaluate your goals?
Spending money on social media advertising is multifaceted. Numerous parts and countless comparisons on what to spend on and where to spend it a complex decision. However, starting off with bring everything under one roof would be a sure win.
Some metrics to focus on :
- Click-through rate
The metrics and some more are answers to where your business might be spending money on and which areas might be cash cows and which areas might be question marks. It is important to evaluate which segment of the audience has high market growth and needs more investment while which areas have high market share but low audience impact. Knowing the investments of your business portfolio helps in strategic decisions.
5. Influencer Analytics
Hiring an influencer to enhance your business operations requires using business acumen competency and making the right decision based on the metrics aligned with your business Determining how influencers are helping your business and evaluating that their campaigns are aligned with your business is also important. Some of the key points to consider before plunging in hiring an influencer is:
- Average age.
- Digital habits.
- Are the social channels they are active in satisfies your requirement?
- The number of followers?
- Reach of the influencer?
- Engagement of the influencer with its audience.
6. Social Media Sentiment Analysis
The sentiment needs to be closely measured as it is essential to know if the engaged audience is completing the final step of purchasing and if the sales are being done or not. Therefore it is a continuous measurement to monitor, evaluate and measure social media sentiment. Having data pertaining to the audience helps you to revise strategy concerning content.
7. Image Analytics
Image Analytics levels up text analysis by identifying scenes, facial expressions, geographical locations, brand logos and more in social images. This is especially useful when a brand is pictured, but not called out in the social text.
As social users become increasingly visual, the ability to perform Image Analytics becomes more of a deal-breaker when researching Social Analytics Tools.
Benefits of Image Analytics:
Images cross over language barriers. Images convey the complete message in any language. In today’s world where diversity and globalization are instrumental for growing business what an extraordinary way to communicate above a language barrier. Use images!
Images offer quicker accuracy. Deciphering written text can sometimes be complex so rather than having your message lost in the mumbo jumbo images convey a clear and concise message.
Images are personal! Trying to send personalized messages to your customer base. What better way to communicate than with images. Images have the power to say the unspoken and relay the silent. Create impactful ones with Instasize.
8. Customer Experience Analysis
Knowledge about customer interactions on a daily basis is fundamentally important to know how the client is being dealt with and how satisfied they are with the customer service aspect of your business.
Knowing how many client requests are fulfilled, how many are pending, how much time does it to fulfil a request is a benefit of using a social media analytics tool. Evaluating audience sentiment is linked to customer experience analysis and the pulse of your business.
Measure the success of your social media analytics efforts.
66% are using analytics tools to track and measure effectiveness. Are the analytics reports and dashboards helpful in achieving your business needs? Are they in line with the SMART goals you outlined? Are the chosen metrics the correct ones?
You need to dig deep and study what data is needed and analyzed. Try to make the necessary social media analytics adjustments.
This step requires revisiting and revising your implemented strategy. THE LEVEL OF insights measured is perfect and exactly what you needed or perhaps you need to identify and focus on more key insights.
I hope some of these tips help you effectively measure the analytics of your brand.