Virtually any business owner or entrepreneur will tell you that the key to a successful organization is effective marketing. And while that might be a concept that everyone is familiar with, exactly how to properly market a company is not.
After all, owners and managers are supposed to be experts in their field, not in marketing and advertising. On top of that, there are different strategies for different types of businesses. You wouldn’t promote a landscaping company the same way you would a coffee shop.
When it comes to marketing for construction companies, here are a few helpful tips:
Hire a Top-Notch Marketing Company
Just because you own a construction business doesn’t make you an expert in marketing for construction companies. Use that knowledge to separate yourself from competitors that are handling their own branding and advertising. Here are 3 things that marketing experts know how to do and can do for your company:
- Identify Your Target Clientele
- Design a Specific Message for Your Target Clientele
- Ensure They Receive That Message
Build an Authoritative Website
Having a professional, well-designed website is the first aspect of establishing your business online. If your website looks low-quality, it will immediately give a bad first impression to potential clients. Unless you or someone on your staff has experience with web design, it’s best to bring in a professional for this task.
Generate Leads Using a Lead Magnet
This is a simple yet highly effective way of obtaining the email addresses of potential clients to fill your pipeline. A lead magnet is when you offer something for free in exchange for contact info.
In marketing for construction companies specifically, it might be something along the lines of a video on “5 Simple Steps to a Kitchen Remodel”. So the visitor to your site would enter their email and gain access to the video.
Also, remember to keep it simple. An email address is enough for the initial contact. When you start asking for phone numbers and addresses, it comes off as too intrusive and reduces people’s interest in what you are offering.
Set Up Email Sequence for Potential Clients
An email sequence is a great tool in marketing for construction companies. It allows you to advertise to your potential client without asking for their business too fast.
This feels less threatening as you take the time to “warm-up” the client and let them become more familiar with your company and services before hitting them with a sales pitch.
Marketing for Construction Companies Doesn’t Have to be Difficult
If you apply these principles to your marketing strategies, you will no doubt see an uptick in business. The most important thing to remember is that not even the best marketing plan produces immediate results. It takes time to build a name for yourself, both online and in the real world. In the meantime, all you have to focus on is doing quality work at an affordable price.