How To Market an Early Stage SaaS

Marketing is a tricky strategy. What works for one company may not work for another, and what worked last year may no longer be effective today. Marketing an early-stage Saas company can be even more of a daunting task than established companies. The best way to start is with a growth strategy that analyses the size of the market you’re going after and the growth of your current customer base.

You can create a lot of things to grow your SaaS company like you can create a job description for Salesforce dev or some other developer, use various tools to create amazing products, and many more. But all these things are useless without a marketing strategy. 

No matter how great your product was, without marketing, people weren’t interested in your products anymore. This blog post will discuss some marketing strategies that are working right now to help you get started with marketing your early-stage Saas startup.

Create a Landing Page

A landing page is one of the essential tools in your marketing arsenal. It’s where you can convince people to sign up for your product or service. Your landing page should be clear, concise, and easy to understand. It should also include a call to action that is clear and easy for your visitors to understand.

Make a Demo Video

Video marketing took the world by storm, and it still shows no signs of slowing down. Video can create trust between you and potential customers because it allows them to feel like they already know who you are before deciding whether or not they want to give you their email address. 

Make sure that every second counts with quality content that will convince people why your company is better than others out there. Use unique images explicitly related to what’s discussed in the video and other visuals such as graphs or charts where possible.

Collaborate With Influencers on Different Platform

Influencer marketing is another type of marketing that’s proven successful time after time again. If influencers recommend something, then the chances are high that people will also trust your products.

Influencers are people who have large followings within a specific platform, whether they’re on YouTube, Instagram, or any other platform. The influencer who fits right into your industry can create high-quality content related to your industry, allowing you to make more demand for the product.

Optimize Your Business Site

Update your business site frequently. It’s great if you have some fantastic success, but you need to keep generating interest. Don’t forget about the power of blog posts or guest-blogging on relevant sites or generating news with your app. It can be a great way to get new people on your list, whether an email newsletter, beta-list, etc. Just make sure you are giving value first.

Search engine optimization is one of the most important for optimizing your website. When done correctly, it can help you create organic traffic to your website and convert that traffic into paying customers over time. Make sure to create high-quality content related to your industry and use keywords related to what you do so you can start ranking higher on search engines over time. You can hire a heruko developer or some other developer to help you achieve thing task. 

Generate Leads Through Paid Ads

Early-stage SaaS businesses could benefit from Facebook ads, LinkedIn Sponsored InMail, Twitter ads, or simply buying keyword search words in Google Adwords. It all depends on what type of product or business and your cash flow.

When done correctly, they can help you create a flood of leads in a brief period. However, it’s important to note that this type of marketing should only be used as part of a larger inbound marketing strategy. Otherwise, you could waste a lot of money with little return on investment.

Know Your Analytics

Setup Google Analytics and track every user that comes to your site. It will allow you to do all sorts of valuable things like split-testing landing pages, tracking conversions from traffic sources, understanding demographics, or seeing where users drop off from. You can also use this information to make signup form optimizations, A/B testing different messaging to improve conversions, etc.

Use your Friend Network

Don’t be afraid to use the fact that you have a network. If you have been pitching for a while and getting no bites, call up your friends in the startup sector and see if they know anyone who wants to chat with you about your idea or introduce you directly. You might even get a chance to test out your app too! Remember that a good business relationship is built on two-way value exchange so give before taking.

Create a Launch List

Build a strong network of mentors, advisors, and investors to tap, especially if it’s the first time you are doing something like this. There is no better way to avoid making mistakes than learning from those who have made them before you. Invest time into building relationships with people who can advise how they have been successful in the past, so you know where not to make any fatal mistakes.

Offer a Free Trial

Small businesses can succeed by offering customers free trials of their products or services. It allows them to try before they buy, which can improve brand loyalty and increase growth. Offering a free trial is an excellent way to introduce your product to potential customers, build trust, and showcase the benefits of your product.