It’s sad but true: if you aren’t on the first page of the Google search results, your business might as well have zero online presence. Research shows that over 25% of all searchers click the first organic result, and very few of them meander onto the second page at all.
If you’re trying to earn more business, it’s clear to see why your SEO campaign is so crucial. Anything that can help you reach that coveted first position is well worth the time and effort, given the ROI it can bring.
We’ve put together a quick guide to launching a successful campaign, so read on for the SEO tips you need to know.
Perform an SEO Audit
Before you dive too deep into your SEO campaign, it’s a good idea to audit your website to see where you stand. The audit process should look at your technical SEO, such as the structure of your website and URL structure. You should also check the quality of your links and content at this stage.
Set Goals for Your Campaign
Now that you have an idea of what to improve, set goals for your overall SEO strategy.
Do you want to increase visibility on Google, or reach a certain ranking? Do you want to boost your number of total site visitors? What metrics matter most to you?
Consider Hiring an Expert
At this point, depending on the complexity of your goals and the depth of your SEO knowledge, you might want to consider hiring an expert. While the average campaign isn’t impossible to pull off on your own, it can be difficult to run and monitor one while you’re also busy with your usual business duties. If you’re interested in letting an SEO company tackle the task, get more info here.
Do Keyword and Topic Research
With your campaign goals and current needs in mind, it’s time to do keyword research. What keywords are most important to your audience, and what topics do they care about?
Fortunately, this step is easy with a number of free online tools, including the powerful Google Keyword Planner.
Publish Quality Content
With your new keywords, you’ll want to craft high-quality, valuable content to put on your site. This is key if you plan to rank anywhere near the top positions of Google.
Don’t forget, of course, that publishing this content isn’t enough. You’ll also need to use other SEO techniques, like making sure the content is optimized with the right keywords, links, and URLs. In addition, if you want to get your audience’s attention, you’ll have to make plans to promote your content as well!
Analyze Your Results
An SEO campaign isn’t a “set it and forget it” procedure. Instead, you’ll need to monitor your performance and perform ongoing adjustments to see results. Make sure you’re tracking your keyword rankings, organic traffic, and other critical metrics as your campaign continues!
Launch Your SEO Campaign Today
Though launching your SEO campaign may seem overwhelming—especially if you have limited experience with this online strategy—it’s a critical way to improve your website’s overall performance. With the right tactics and a little hard work, you can make a steady rise to the top of the search results pages in no time.
Looking for more of the tips you need in business and beyond? Check out our other helpful posts for more of the strategies you need to succeed!