Every day, Google processes billions of search queries. Is your SEO strategy getting you to the top of the queue?
Search engine optimization is still one of the most powerful tools you have as a business to draw people to your page. Even if you understand it and have a plan in place, you need to measure how effective it is so you can figure out what’s working and what isn’t.
We want to make sure you know that your business is maximizing its SEO potential. Keep reading to know how you can measure your results and keep on optimizing.
Google Analytics is an essential tool for understanding visitors’ behavior when they come to your website. From the analytics dashboard, you can see where traffic is coming in and how long people stay on which particular page.
Don’t forget to tag any link you post on social media, ads, or anywhere else. UTM links will give you an idea as to which campaigns are most effective.
Create custom views for any campaign you run. Don’t forget to measure your bounce rate which is just as important as the number of visitors you have.
Are your page’s keywords still effective? Do relevant blog posts need SEO updates to boost their traffic?
Keywords are changing all of the time. That doesn’t mean you need a complete overhaul, you can just update past pages with new ones and use those in your new posts going forward.
Do a deep keyword audit and see if terms have changed and could use a keyword refresher. This SEO service makes finding the right ones a snap.
Measure Your Traffic
You need a high click through rate in order to increase your ranking and get more eyeballs on your page. In order to get more clicks, however, you’ll need to increase your traffic.
Measure how many people are visiting what pages over a certain period of time. If your traffic keeps climbing, the clicks will come, and you’ll know your SEO strategy is successful.
Ultimately, the goal of any SEO plan is to increase conversions. Whether it’s getting people to sign up for a newsletter or buy your product, the right SEO will get you there.
If you’re not seeing movement in this area, it’s time to rethink your game plan. When you start meeting your goals, you know you’ve got a winning idea.
Measure Your SEO the Right Way
Don’t let your SEO efforts go to waste. There’s no “set it and forget it” with search optimization; it’s always changing and you need to keep analyzing your goals to make sure it’s still effective.
Changing algorithms, competitor strategies, keyword effectiveness, and more all can put a dent in your ranking. It can feel overwhelming to stay on top of all of these changes but you’ll reap big rewards if you do.
We want you to be informed when it comes to making sure your business stays on top. Check out our other business articles to make sure your strategies stay fresh!