Twitter’s user count as of 2022 is a massive 329 million people. An immensely popular social network, Twitter’s potential as a marketing platform is huge. The perfect place to showcase your brand, build credibility, and reach a massive global audience of active users. But how to increase reach on Twitter effectively when up against such stiff competition?
Quick Ways to Boost Reach on Twitter
The truth is, there are plenty of long-term activities for extending your reach on Twitter. But if your goal is to grow your presence as quickly as possible, some options deliver results faster than others.
Each and every Tweet you share should be engineered with your main goal in mind. As opposed to simply making things up as you go along, your activities on Twitter should follow a carefully formulated and regimented plan.
One that incorporates each of the following activities, which will help you broaden your reach (and establish your authority) in no time:
1. Polish Your Twitter Profile
First up, creating a profile on Twitter shouldn’t be seen as a basic box-taking exercise. Remember that anyone who takes an interest in your Tweets will almost certainly check out your profile. At which point, what they see will determine whether they stick around or disappear without a trace.
Choose a memorable Twitter handle, include your full brand name on your profile page, and write an engaging Bio. Give them every reason to see you as legit at a glance – not just another generic name on the pile.
2. Get to Know Your Audience
There’s no such thing as getting to know your target audience too deeply. The better you know their wants, needs, thoughts, preferences, and behaviors, the easier it becomes to attract and engage them. It’s only through extensive audience research that you can expect to come up with topics they’ll genuinely be interested in.
Your job is to find out exactly what they’re looking for on Twitter and give it to them in a way nobody else can.
3. Create Quality Tweets
It goes without saying that each of the Tweets you publish needs to be of the same high-quality standard. Twitter’s character limit can make it difficult to come up with consistently engaging output, but that’s what you need to do.
Question the purpose, value, and relevance of every Tweet before it goes live. Unless it serves a clearly defined purpose and offers something of value to the recipient, shelve it and come up with something else.
4. Make your Photos and Videos Stand Out
How do you make your pictures and images stand out on Twitter? By making them 100% unique and of flawless quality every time. Twitter has become an increasingly visual platform over the years, particularly for those using the platform for marketing or business purposes.
The same rules as above apply when sharing visuals on Twitter. Before posting a video or image of any kind, question its purpose and value from the recipient’s perspective. Ask yourself whether it serves a purpose, is relevant to your audience’s interests, and is of the highest possible quality.
5. Tweet Using the Right Hashtags
Jumping on the bandwagon with every popular or trendy hashtag that comes along is a bad idea. Hashtags that don’t relate directly to the content in question are pure clickbait and will never work in your favor.
The only hashtags you should be using are those that are 100% relevant to your content. Every Tweet you publish should incorporate hashtags but in sensible quantities. The overuse of hashtags can be worse than using no hashtags at all.
6. Find the Best Time to Tweet
Your publishing schedule should be tuned to coincide with your audience’s most active hours. The best time to Tweet is whatever time your target audience is most active and engaged. If 90% of your audience is offline when you publish a Tweet, it’ll be already by yesterday’s news by the time they see it.
Only you can determine the best time to Tweet, as active hours vary significantly from one audience and region to the next. Be mindful of where your audience is located, and use analytics to create an appropriate schedule accordingly.
7. Use CTAs
CTAs (Calls to Action) can be surprisingly useful in reminding people to do whatever it is you want them to do. In terms of building reach, you could ask them to follow you, retweet your posts, check out your website, and so on.
You can’t always rely on people to take positive action without the occasional reminder. Tell them to hit the ‘Follow’ button, link them to your latest blog post, ask them to spread the word about what you do, and thank them for their efforts. Experiment with different CTAs in different positions, and see what works best.
8. Retweeting Your Own Tweets
Contrary to popular belief, there’s nothing wrong with Retweeting your own Tweets. After all, many of those who could have benefited from it may have missed it the first time around. The better the Tweet, the more reason you have to repeat it – maybe even more than once.
Retweeting your best Tweets can be a surprisingly effective growth strategy while driving more hits to your profile page. Plus, your newest audience members may have missed it when you first posted it, so it simply makes sense to give it a second lease of life.
9. Engage with Your Audience
Interacting and engaging with your audience at all times is essential. Check out their posts, leave comments, reply to their comments, take part in chats, and send them polite yet professional messages – all essential for building credibility and appeal on Twitter.
These are also the kinds of things that influence the Twitter algorithm, which holds the key to boosting your reach.
10. Build Relationships with Influencers
If you’re not already reaching out to influencers on a regular basis, it’s something you need to start doing. If they’re of relevance to your brand and have a decent number of followers, their support could prove invaluable.
You simply need to convince them to say a few positive words about what you do or to recommend you directly to their followers. Either way, you’ll be looking at the kind of organic reach money alone cannot buy.
11. Buy Twitter views
Last up, the quickest and easiest way to gain major reach on Twitter is to buy Twitter Video views. Media Mister offers an extensive range of promotional products for Twitter, including real Twitter views from real people. They work in the same way as organic views; only you pay for them to be performed in the normal way.
If your goal is to stack up as many views as you can in the shortest possible time frame, buying them is definitely worth considering.
Each of the above activities is a tried, tested, and trusted method to increase reach on Twitter. Though ultimately, it is the quality of the content you publish that will determine the outcome.
If your goal is to build the biggest possible audience of engaged followers, you need to offer them something they cannot get from anyone else. Importantly, you need to provide them with a steady stream of content to keep them on board.