The productivity of B2B industries becomes noteworthy when they complete business tasks in a certain period. There are several elements that either affect your business productivity rate positively or negatively, and a business must comprehend these elements to optimize its business operations. Establishing the right expectations upfront in terms of sales and productivity, and prioritizing the proper metrics, will set up the right path for increased productivity.While evaluating these elements, consider how they come across with other workplace factors. Also, after achieving a high productivity rate, maintaining it is the most crucial and difficult thing to do. So, to help you with this, here are some tips you can utilize to increase productivity in B2B business.
Table of Contents
1. Utilization of a Product Configurator Software
There are several benefits to using a product configurator for B2B companies, like improving sales processes, increasing productivity, customer satisfaction, etc. Businesses can ensure all clients get what they´ve ordered by utilizing a product configurator. Also, these configurator tools provide the clients an opportunity to create their products themselves, and the order created is saved and shipped directly to your manufacturing division. This way, clients can be assured that there won’t be any problems with their order.Also, a product configurator reduces lead conversion time making the sales process much smoother. Now the sales team can focus on selling instead of saving order details. The time required to make quotes are reduced significantly, and the details are sent to the manufacturing team immediately. This way, product configurators also increase client satisfaction. And it removes the possibility of getting the wrong order, like the wrong product color or size. It can have a significant impact on client satisfaction. So, using a product configurator ensure that these situations do not occur.
2. Updating Sales Strategy
Many B2B companies still rely on sales funnels such as AIDA, where potential is shifted from attention to interest, interest to wish, and wish to action. Instead of this, you can go with the Albeit sale funnel; you need to update your B2B approaches to perform less consecutively. And the method naturally pursues a more parallel path than the approach would recommend. Therefore, learning where your potentials are in the process and keeping a focus on what they require at each stage would greatly help them and your team. Also, the team is still the biggest asset in terms of converting leads into customers. Besides this, updating your sales strategies ultimately benefits not just your company but also your sales team, which leads to a boost in productivity.
3. Standardize the Concept of On-Demand Manufacturing
On-demand manufacturing is one way to improve productivity. Here businesses reduce their requirement for accumulating, conserving, and storing goods with an on-demand manufacturing approach. The thought of building anything on-demand may sound old fashioned and outdated, but that is far from true. Many companies now deliver large-scale orders within a few days.It may not be possible for all B2B companies to deliver on-demand products to clients, but some can. As a result, these B2B companies will get the most advantages. Also, you can rely on AI-driven tools to help foretell when you will require an inflow of raw materials to meet potential demand.Besides this, stats show that storing products can weigh down any business. It is not uncommon to find that storage of a large quantity of products lead to companies being forced into insolvency. By normalizing the on-demand approach, companies can improve their productivity.
4. Automate the Manual Workflow
Some business owners believe that increasing the efficiency of a manual workflow is the key to a highly-productive sales team. And some believe that their staff´s work in max sales productivity tasks such as logging activity and importing leads have a minimal effect on general productivity. However, the key to this succeeding is in using automation tools to reduce manual, time-consuming tasks.Furthermore, the average employees waste two-thirds of their week doing manual administrative work like logging activities, importing files, and updating settings. By automating these processes, companies can free up lots of time for employees. Employees can use this time to focus on high-value tasks. Advanced automation tools can also help employees improve speed to deliver messages to contenders wherever they are.Using automation in email chats is an easy first step. Set up auto-response to follow up on new leads and automate meeting scheduling for contacts to find the appointment time that works best for them, rather than going back and forth. The possibility for automation is enormous for businesses looking to increase productivity.
5. Keep Your Employees Motivated
Unfortunately, not every employee is motivated by the same things, like completing more sales and earning more money. Therefore, the team manager or team leader should keep their finger on the pulse of the production team. And know when to push to motivate the team. Figuring out what inspires each employee can take time to ensure the entire production team is motivated. So, keeping your employees motivated as much as possible may be the best thing to do. On the other hand, your employees’ motivation may not ensure that production projections will be met or surpassed. However, it will ensure that your efforts toward increasing productivity are in place and help set up your business for long-run revenue growth and increase productivity.
6. Align Production and Marketing
Aligning marketing with production and building conviction among teams will give a rapid boost in productivity. Developing a standard set of definitions of what the product is and settling on when that product is eligible for sale will have the same effect. The teams should also agree on a standardized approach and timeline for product follow-up. Without this alignment, you will have a dissatisfied production and marketing team, and as a result, your productivity will drop significantly.But once they start working in sync, you will have a feedback loop of steady gain. Focus on increasing your team’s productivity and utilizing their time efficiently, and you will notice a rise in business growth.