When it comes to content marketing, the main goal is always to give consumers what they want. By providing valuable content, you’ll land your pages on search engine results, attract followers to your social media pages, and give people a positive impression of your brand. This means that you need to take viewers’ preference into account as you create your content.
Studies have shown that consumers prefer content with videos to text-only articles and posts. If you’re not currently focusing on videos in your marketing efforts, then 2021 is the time to change your strategy. By employing these nine video marketing tactics, you can increase the impact of your general marketing in 2021 and beyond.
Focus Each Video On A Single Part Of The Marketing Funnel
Don’t try to make general videos that target all of the classic “marketing funnel.” There’s no way you’ll address targets in the awareness stage and the action stage in a single video. Instead, decide ahead of time what each video’s purpose will be.
Research Your Target Audience
Marketing videos are only effective when their creators have properly understood the target audience. The language, style, and presentation of your video will depend on who you’re planning to target. Once you’ve established a predominant buyer’s persona, you can start working on your video.
Devise A Protagonist For Each Video
A slew of information might seem to maximize the value of your videos, but in the end it just makes them unwatchable. The best marketing videos act as stories. Like any story, they need a protagonist who drives the plot and who the viewer can relate with.
Address Problems That Your Targets Will Share
Also like any other story, your marketing video needs to address a problem that the protagonist will eventually overcome. Try to choose a problem that your ideal customer can relate to, and one that your products can help solve.
Show The Protagonist’s Efforts To Solve Their Problem
Your videos should show the protagonist struggling to solve their main problem. These flailing efforts will earn the sympathy of viewers who can relate to the frustration.
Have The Protagonist Solve Their Problem With Your Product Or Service
The conclusion of any good story (any good story with a happy ending, at least) must show the protagonist successfully solving their problem. Your marketing video is no exception. Each video should end with the protagonist successfully overcoming the obstacles that were in their way by using your products or services. This is where you promote the actual purchase of your goods or the awareness of your brand.
Create Various Types Of Videos
There are all sorts of marketing videos you can create for your company, from advertisements to testimonials. How-to tutorials and explanatory videos are also great for attracting viewers and boosting engagement. Creating all these types of videos allows you to take full advantage of video’s perks as a medium.
Invest In Decent Software And Equipment
For your video marketing strategy to really be successful, you’ll need your content to look professional. Tacky or poorly-produced videos will fail to attract engagement and could even harm your brand. The best way to make videos that do your brand justice is by investing in high-quality software, lighting, cameras, and microphones.
Make A Set Plan For Future Videos
When it comes to video marketing, “winging it” is never a good idea. The best way to make significant gains with your videos is by forming a solid plan that fits into a general, comprehensive marketing strategy. Chart out all future vidoes so that they complement one another in style, tone, and audience.
Any modern marketing plan should include coprious amounts of video content. By providing useful information in an attractive format, videos can attract interest in your brand. Employ these strategies to make 2021 the year your marketing efforts finally pay off.