Building a successful music business requires a strategic plan that can be adaptable to the trends that dominate this industry. If you want to venture into artist management and become a renowned music manager like Jordan Kurland, you need to ensure that you have an adequate marketing strategy that drives sales while simultaneously creating other opportunities for your artists. This article will provide you with some useful tips that can be incorporated into your music business strategy to improve the sales and marketing of your artists.
Table of Contents
Create a Website
One of the biggest challenges with artist management nowadays lies in the promotion of artists. Without an effective and quality website that showcases your artist and their music, it can be a challenge to achieve proper marketing for them. Other things that should be included on the website are a media kit, a short bio, and booking information. These are important for promotional purposes and to provide media features for your artist.
Improve Social Media Presence
When you have a well-run website that includes all the important information to make your artist appealing to music promoters, you need to start working on their social media pages. This is an effective and cost-conscious way to connect your artist with their fans. Nowadays, artists host live performances and do Q&A sessions on their social media platforms. However, to reach professional Jordan Kurland status you may need to invest in the services of a social media manager. This ensures efficiency in communication and maintains professionalism at all times.
Include Video Marketing
The rise in social media as an effective marketing tool has increased the demand for video marketing. You can incorporate video marketing through YouTube content for your artists. Most companies use the services of influencers as a way to improve user engagement. Moreover, when you hire social media influencers, you can tap into a loyal fan base. This will help improve listenership and drive sales.
Involve Your Artists
It is important to persuade your artist to show an interest in the business side of the music industry. This will help them understand how to navigate the industry and make sound decisions about their future. You need to try to give your artists a glimpse of the business model by showing them how to review their budget sheets and help them know how to read contracts properly with understanding.